Inspiration is an essential part of creativity, innovation and design - yet in practice, idea generation often takes place in an unsorted manner and on the basis of gut feelings. Dr. Jens Mühlstedt, UX expert and usability engineer at designaffairs, showed that it doesn't have to be this way and how it can be done differently at the members' event of bayern design forum e.V. in April 2021.

"Hold my beer. Why stupid ideas are good for serious problems... and why serious structuring of idea generation is good for creative chaos" was the title of his talk on inspiration in design processes. Unsurprisingly for designers: inspiration is hard work, and always so. Ideas don't just fly at you, they need a team, suitable methods and a well-structured process. In Jens Mühlstedt's experience, brainstorming works better when it is structured. Inspiration processes, he explained with many examples, consist of three phases: Offload, Look Around and Go Wild. For each phase, he presented a small selection of suitable methods and materials and also shed light on individual and group creativity.

bayern design member designaffairs is an award-winning design and innovation consultancy with offices in Munich, Erlangen and Shanghai. A team of over 100 interdisciplinary experts* works across industries for clients worldwide - from startups to global organizations. designaffairs was founded in 1997 and has been part of the international consultancy Accenture since 2018.

The digital event series "bayern design at" is aimed exclusively at members of bayern design forum e.V.. Remaining places are also open to individuals and companies interested in membership. The one-hour virtual events in the series take place at irregular intervals on Tuesdays from 17:00 to 18:00 via Zoom.

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