MCBW START UP

For the first time ever, bay­ern design is pre­sent­ing the work of young entre­pre­neurs at the MCBW START UP – Inno­va­tion and Design! exhi­bi­tion at Munich Air­port. At the exhi­bi­tion, which will open one month pri­or to the start of MCBW and run until April 20, select­ed design start-ups will show­case their inno­v­a­tive prod­ucts and ser­vices (Ter­mi­nal 2, Lev­el 04, Check-in Area South). Spon­sored by the Bavar­i­an State Min­istry of Eco­nom­ic Affairs, the founders’ plat­form, MCBW START UP, pro­vides a spring­board for numer­ous next-gen­er­a­tion entre­pre­neurs and offers pro­fes­sion­als a meet­ing place.

Design skills and cre­ative tech­niques are key dri­vers of inno­va­tion. Design meth­ods are impor­tant for com­pa­nies devel­op­ing inno­v­a­tive prod­ucts and ser­vices at any giv­en project stage. These inno­v­a­tive yet sus­tain­able con­cepts that break new ground and at the same time have prac­ti­cal val­ue are in great demand by the cor­po­rate sec­tor and soci­ety. Start-ups play impor­tant roles as they intro­duce future-ori­ent­ed approach­es, rethink busi­ness seg­ments, and open up new mar­kets with their inno­v­a­tive products.

In 2020, the sixth MCBW START UP founders’ plat­form for enter­pris­es and design­ers, again ini­ti­at­ed by bay­ern design, will be sup­port­ing the intro­duc­tion of start-ups and the con­veyance of design skills to founders in a tar­get­ed man­ner. The exhi­bi­tion offers a broad spec­trum of young start-ups active in the fields of archi­tec­ture, brand­ing, dig­i­ti­za­tion, inte­ri­or design, recre­ation, mobil­i­ty, fash­ion, and vir­tu­al real­i­ty. The projects con­tributed to the exhi­bi­tion illus­trate the inte­gra­tive role of design in the process of ideation and the devel­op­ment of inno­v­a­tive prod­ucts and busi­ness models.

The fol­low­ing start-ups will be pre­sent­ed: 4tiitoo, ACM Adap­tive City Mobil­i­ty, Aero­foils, Annu, Cos­i­nuss, flis­sade, HEAVN, Höfats, Pfef­fer & Frost, Sand­helden, Sono Motors, UrmO, and WYE Design.

The exhi­bi­tion will be com­ple­ment­ed by a sym­po­sium on INNO­VA­TION AND DESIGN sched­uled for March 10. Top-cal­iber keynote speak­ers will dis­cuss inno­va­tion, the future, and busi­ness estab­lish­ment. In addi­tion, the work­shops in the TOOLS FOR FOUNDERS series con­duct­ed through­out the dura­tion of MCBW will include coach­ing ses­sions and lec­tures on how to devel­op and estab­lish start-ups successfully.

The objec­tive of the com­pre­hen­sive MCBW START UP agen­da is to inspire vis­i­tors and encour­age them to inte­grate inno­va­tions and off­beat design meth­ods into their per­son­al and pro­fes­sion­al lives.