16. July 2020

MCBW 2021

“Shap­ing futures by design”

In its tenth year, Munich Cre­ative Busi­ness Week (MCBW) is zero­ing in on the future: Shap­ing futures by Design is the new slo­gan of the largest design event in Ger­many. The slo­gan is reflect­ed in the key visu­al cre­at­ed for the event, epit­o­miz­ing the encounter of evo­lu­tion and future, nature and tech­nol­o­gy. This rela­tion­ship is wor­thy of much atten­tion because it has the poten­tial for inno­va­tion and at the same time, it is extreme­ly vul­ner­a­ble. Thus, mankind has a spe­cial respon­si­bil­i­ty to ensure the suc­cess of this relationship.

“How will we want to live tomor­row? When it comes to answer­ing this ques­tion, design­ers across dis­ci­plines play an impor­tant role as they pro­pose ideas, devel­op process­es and struc­tures and/or shape liv­ing envi­ron­ments and rela­tion­ships. A future worth liv­ing is cre­at­ed in envi­ron­ments in which mind­sets and design are atten­tive, respon­si­ble, and sus­tain­able. The COVID-19 pan­dem­ic has demon­strat­ed the impor­tance of being agile and flex­i­ble in today’s world and using our gift for inno­va­tion to devel­op new ‘futures.’ This is one of the rea­sons why the slo­gan of MCBW 2021 is Shap­ing futures by Design,” says Dr. Silke Claus, Man­ag­ing Direc­tor of the orga­niz­er, bay­ern design. Focus will be on the future – Future of Health, Future of Secu­ri­ty, Future of Work, Future of Edu­ca­tion, Future of Com­mu­ni­ca­tion, and Future of Cities. These themes will set the course for the con­tent of the program.

Estab­lished in 1927, des­ig­naus­tria is the third old­est design orga­ni­za­tion in Europe. Its mem­bers, cur­rent­ly more than 1400 active in diverse fields, see design as the main dri­ver of inno­va­tion and thus a key fac­tor in society’s devel­op­ment and eco­nom­ic suc­cess. As MCBW 2021’s coop­er­a­tion part­ner, des­ig­naus­tria plans to make the close ties between Bavaria and Aus­tria more vis­i­ble and to inten­si­fy and cul­ti­vate these ties with the goal of expand­ing the excel­lent neigh­bor­ly relationship.

Reg­is­ter now to become a pro­gram partner
MCBW is an ini­tia­tor, a plat­form, and a mul­ti­pli­er. The event fos­ters vis­i­bil­i­ty for com­pa­nies, agen­cies, and design­ers and con­nec­tions among them, pro­fes­sion­als, and the pub­lic. MCBW also show­cas­es ways to use cre­ativ­i­ty and the pow­er of inno­va­tion to trans­form cur­rent chal­lenges into shared oppor­tu­ni­ties. Com­pa­nies, agen­cies, and design­ers opt­ing to become pro­gram part­ners have the oppor­tu­ni­ty to com­ple­ment MCBW 2021 with their own events, exhi­bi­tions, and cam­paigns and to become part of this design week. Addi­tions to the pro­gram can be devel­oped based on the slo­gan Shap­ing futures by Design. Inter­est­ed part­ners are invit­ed to reg­is­ter their events at www.mcbw.de/en now.

Part­ner Region of Landshut
The Land­shut region in Low­er Bavaria already has reg­is­tered to par­tic­i­pate. It will con­tin­ue its part­ner­ship with MCBW which began favor­ably in 2020, and is con­fi­dent that all the events sched­uled for the 2021 edi­tion will take place after so many plans had to be can­celled in 2020 due to the pandemic.

To be bet­ter pre­pared for sit­u­a­tions such as the coro­n­avirus cri­sis, MCBW’s orga­niz­ers will strength­en their focus on com­bin­ing ana­log and dig­i­tal for­mats. The MCBW web­site will become the main plat­form for com­mu­ni­cat­ing details of the pro­gram and the planned MCBW Cre­ative Book will pro­vide more in-depth information.

About MCBW
MCBW is orga­nized by bay­ern design GmbH and spon­sored by the Bavar­i­an State Min­istry for Eco­nom­ic Affairs, Region­al Devel­op­ment and Ener­gy, and the City of Munich. As part­ners, BMW Group, Steel­case, and Ströer pro­vide sub­stan­tial sup­port for the event.