Our mis­sion

Design is everywhere

From writ­ing tools and smart­phone apps to entire city dis­tricts, design is the foun­da­tion for the prod­ucts, spaces, and process­es with which we live and work. Design influ­ences our com­mu­ni­ties as much as our future. Our mis­sion at bay­ern design is to ensure that design remains strong. We bring cre­ative pro­fes­sion­als, com­pa­nies, pol­i­cy­mak­ers, and the pub­lic togeth­er. Design connects.

We are com­mit­ted to design because it takes peo­ple and their needs into con­sid­er­a­tion while sus­tain­ably shap­ing the econ­o­my, soci­ety, and the envi­ron­ment. Design safe­guards the suc­cess of prod­ucts, ser­vices, and brands, improves our dai­ly lives, and can con­tribute to a respon­si­ble, resource-con­scious future. We at bay­ern design pro­mote, con­nect, and inspire – through munich cre­ative busi­ness week (mcbw), Social Design Days in Nurem­berg, and many oth­er excit­ing projects.

Inter­na­tion­al design exper­tise center

Con­vey­ing knowl­edge about design and build­ing net­works is our respon­si­bil­i­ty. Through our work we empha­size the rel­e­vance of design for eco­nom­ic, social, and sus­tain­able trans­for­ma­tion. In a con­cert­ed effort, we give our all to ensure design has a sol­id plat­form in Bavaria. bay­ern design is spon­sored by the Bavar­i­an State Min­istry of Eco­nom­ic Affairs, Region­al Devel­op­ment and Ener­gy, as well as its sup­port­ing asso­ci­a­tion, bay­ern design forum e.V., which is made up of com­pa­nies, design agen­cies, uni­ver­si­ties, and cham­bers of com­merce and industry.

Our team: Please feel free to ask us about our work dur­ing the events. Pho­to: Maria Bayer
Design to take away. Pho­to: Maria Bayer

Our mot­to: design connects

Design con­nects research, tech­nol­o­gy, the envi­ron­ment, and the econ­o­my as well as com­pa­nies, employ­ees, and stake­hold­ers. In bring­ing peo­ple and their every­day world togeth­er, design has a direct influ­ence on tomorrow’s world.

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Our team and network

Our team works in Nurem­berg and Munich and is part of a strong net­work of design­ers, com­pa­nies, start-ups, asso­ci­a­tions, cham­bers and insti­tu­tions. We col­lab­o­rate with experts from many fields to pro­mote the best ideas and solutions.

Pro­mot­ing design – an exer­cise steeped in tradition 

Design is an inte­gral part of busi­ness. It dri­ves com­pet­i­tive­ness and sup­ports region­al via­bil­i­ty, which is one of our goals at bay­ern design. How­ev­er, this knowl­edge is not new: It dates back to the launch of trade muse­ums and trade fairs in the 19th cen­tu­ry, such as Nuremberg’s Muse­um of Applied Arts and exhi­bi­tions at the Munich Glass Palace.

Great Britain took a para­mount step towards the mod­ern advance­ment of design in the midst of a plight: In 1944, the gov­ern­ment rec­og­nized the impor­tance of design in times of upheaval. To pro­mote inno­va­tion in an era of aus­ter­i­ty and major change, it had the Design Coun­cil estab­lished in Lon­don. Nev­er before had design been acknowl­edged offi­cial­ly in eco­nom­ic pol­i­cy as a key fac­tor in man­ag­ing eco­nom­ic, social, and sus­tain­able transformation.

Dur­ing the post-war eco­nom­ic boom, design cen­ters surged in many West Ger­man states, mod­eled after this exam­ple; their role was to pro­vide infor­ma­tion on design and build networks.

In Bavaria, the min­istry of eco­nom­ic affairs began inten­si­fy­ing the pro­mo­tion of design in the 1980s in coop­er­a­tion with Design­fo­rum in Nurem­berg and Design Zen­trum in Munich. In 2001, bay­ern design GmbH was found­ed with the goal to sup­port design through­out the state. Today, munich cre­ative busi­ness week (mcbw), estab­lished in 2012, and oth­er for­mats are tes­ti­mo­ny to our work that has con­tin­ued since the era of industrialization.

Klassizistisches Gebäude
In the past, design was pro­mot­ed by pre­sent­ing exem­plary designs to the pub­lic in art and craft muse­ums. This pic­ture shows the Nürn­berg Trade Muse­um (Gewerbe­mu­se­um) around 1900. 
Bürogebäude bei Nacht.
Pro­mot­ing design today: bay­ern design pro­vides infor­ma­tion through events and exhi­bi­tions, and helps to build net­works. The offices are locat­ed on Klaris­senplatz in Nuremberg.