Forum Brau­Be­via­le 2015 – Brand Expe­ri­ence through Design

Brau­Be­via­le is a show­ca­se of invest­ment goods along the pro­cess chain of the bevera­ge indus­try. In nine halls, more than 1,000 exhi­bi­tors will pre­sent their pro­ducts and solu­ti­ons as well as the latest trends for manu­fac­tu­ring beer, water, non-alco­ho­lic bever­a­ges, spi­rits, wine and spar­k­ling wine as well as liquid dairy products.

Again this year, at the cen­ter of the trade show Forum Brau­Be­via­le will be the plat­form for top-level pre­sen­ta­ti­ons, work­shops and dis­cus­sion panels. Orga­ni­zed by bay­ern design, the spee­ches on Brand Expe­ri­ence through Designwill focus on the mid-mar­ket for spe­cial­ty bever­a­ges. With an empha­sis on bran­ding and posi­tio­ning, inno­va­ti­ve busi­ness models and ser­vice design in auto­ma­ti­on tech­no­lo­gy, they will pro­vi­de visi­tors with an over­view of cur­rent mar­ke­ting stra­te­gies and tech­no­lo­gies in con­nec­tion with good design. Forum Brau­Be­via­le is the per­fect oppor­tu­ni­ty for repre­sen­ta­ti­ves of small busi­nesses with low pro­duct out­put to learn how to upgrade their busi­ness models with design.

Forum Brau­Be­via­le, Novem­ber 11, 2015, 10:00 to 11:45 a.m., Hall 1

Speech 1
The­me Inno­va­ti­ve Busi­ness Models 

The Rele­van­ce of Design for Craf­ted Beer
(Chris­ti­an Kle­menz, St. Erhard Braue­rei, Bamberg)
Off the cuff, young entre­pre­neur Chris­ti­an Kle­menz of Bam­berg deve­lo­ped a beer brand spe­ci­fi­cal­ly for the Indi­an mar­ket for which he recei­ved the Ger­man Design Award, the Spar­kas­se Foun­ders’ Award and the DLG Sil­ver Award. Also, Kle­menz was a nomi­nee for the 2014 Bava­ri­an Foun­ders’ Award. Kle­menz will report about the details of his pro­ject, from the idea to the mar­ket launch, and will illus­tra­te the role of design in the development.

Speech 2
The­me Brand, Branding 

Visua­li­zing Brand Posi­ti­ons, Streng­thening Brands, Lever­aging Opportunities 
(Peter Dési­lets, pacoon AG, Munich)
The qua­li­ty of design is beco­ming an incre­asing­ly important fac­tor for buy­ers’ decis­i­ons at the POS. For many com­pa­nies, pack­a­ging design is the key means of com­mu­ni­ca­ti­on. That is why orga­niza­ti­ons tend to place more empha­sis on holi­stic approa­ches to pack­a­ging and design when con­so­li­da­ting their brand posi­ti­on. Based on examp­les, Dési­lets will show how gra­phic design that appeals to the emo­ti­ons can help brands increase their attrac­ti­ve­ness, dif­fe­ren­tia­te them­sel­ves along enti­re pro­duct appearan­ces and remain authentic.

Speech 3
The­me Brand Deve­lo­p­ment – Best Practices

Here, who­le­he­ar­ted­ly – Din­kel­acker Redesigned
(Tho­mas Schat­to­ne, Pana­ma Wer­be­agen­tur GmbH, Stuttgart)
In his speech about best prac­ti­ces, Schat­ton will dis­cuss the rede­sign of fami­ly-owned bre­wery Din­kel­acker of Stutt­gart. He will explain the company’s moti­va­ti­on to rede­sign its appearance and will high­light the fac­tors that play­ed a role in the deve­lo­p­ment. Also, he will descri­be the coope­ra­ti­on bet­ween the bre­wery and his agen­cy and why the sel­ec­ted draft was the favorite.

Speech 4
The­me Ser­vice Design – User Expe­ri­ence in Auto­ma­ti­on Technology 

Smart Fac­to­ries for Smart peo­p­le: Desig­ning Pro­ces­ses for Employees’ New Roles in Indus­try 4.0
(Johan­nes Lands­tor­fer, IXDS GmbH, Berlin)
Auto­ma­ted work pro­ces­ses help save time and money and are less pro­ne to errors. In times of Indus­try 4.0, pro­duc­tion pro­ces­ses are beco­ming incre­asing­ly con­nec­ted which, ide­al­ly, results in a self-regu­la­ting sys­tem. The­se deve­lo­p­ments will chan­ge the roles of employees signi­fi­cant­ly inclu­ding their tasks and how they hand­le machi­nes or, to be more exact, the sys­tem. The­se sys­tems can be found in the bevera­ge indus­try, for exam­p­le, in auto­ma­tic fil­ling plants. Con­nec­ting auto­ma­ti­on oppor­tu­ni­ties and employees’ skills, inte­gra­ted design pro­ces­ses con­tri­bu­te to the suc­cess of the­se sophisti­ca­ted systems.


Forum Brau­Be­via­le will be spon­so­red by the Bava­ri­an Sta­te Minis­try for the Eco­no­my and Media, Ener­gy and Technology.