13. September 2021

Open mind­ed to new visions

bayern design at IAA Mobility

Design connects, design connects - this was impressively demonstrated by the bayern design pavilion at the IAA Mobility (September 7 - 12, 2021). Over six days, the exhibition "Open minded to new visions" in the Open Space in the Kaiserhof of the Munich Residence presented design as a central success factor for the entire mobility industry and gave a broad audience insights into otherwise hidden design processes.

Designers are indispensable for the transformation to sustainable mobility. They bring a holistic and user-focused way of thinking, a tangible and visionary way of working and an open and solution-oriented attitude.

The exhibition concept summarized this attitude in five keywords: Holistic, Human Minded, Solution Oriented, Agile and Open, and Visionary. Through insights into design processes for mobility from companies, agencies and universities from Bavaria, these could be experienced in concrete terms. The exhibition featured exhibits from Hyve, KMS Team, Leonhard Kurz, N+P Industrial Design, Patricia Urquiola for BMW, Star Munich and student work from Munich University of Applied Sciences (Yonghoon Lee with Prof. Dr. Othmar Wickenheiser) and Coburg University of Applied Sciences (Celine Reither and Cora Ennes with Prof. Dr. Michael Markert), among others.

"Design means rethinking what already exists".

So instead of the product, the process was illuminated, making it comprehensible which particular ways of thinking and working distinguish designers*. "Design means rethinking what already exists," said bayern design Managing Director Nadine Vicentini in conversation with State Secretary Roland Weigert and Bayern Innovativ Managing Director Dr. Rainer Seßner at the Meet'n'Talk. The latter emphasized in particular the necessary acceptance of the various transport systems among the population and called for smart, comprehensive and well-designed access to the various mobility concepts for users. State Secretary Roland Weigert saw Bavaria with its strong design economy, research and industrial landscape well equipped for this.


Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren

Video laden

A statement by bayern design Managing Director Nadine Vicentini can be seen from minute 0:59 onwards in this video review by the Bavarian State Ministry for Economic Affairs, Regional Development and Energy.

In addition to this discussion, there were many other inspiring encounters with people from different fields, somewhat away from the hustle and bustle of the trade fair. In particular, the Circular Heroes designed by Patricia Urquiola for BMW proved to be ideal focal points for discussions with the public. For the experts, there were numerous exciting points of contact for possible collaborations.

Also integrated into the presentation was the new traveling exhibition on electromobility from Bayern Innovativ. It presented interesting facts about electromobility and new mobility concepts. It also included the emobile German Alpine Road project, which enables more sustainable Alpine tourism. Both parts of the exhibition complemented each other ideally.

The design of the pavilion by the two Munich agencies Abc&D and Zanzotti Industrial Design cleverly picked up on the motto "Open minded to new visions" and presented the 120 square meter pavilion in an airy exhibition design and large-scale typography on tarpaulins. These were mounted on a reusable scaffolding system, which in turn provided space for the exhibits inside.

It turned out to be a stroke of luck that the neighboring stand of the State Ministry of Housing, Construction and Transport had also completely opted for the sustainable and process-oriented scaffolding construction method, so that both stands ideally complemented each other. In addition, the Bavarian weather gods showed themselves merciful and bathed the Open Space of the IAA MOBILITY 2021 almost continuously in the most beautiful sunlight.

The bayern design presentation in the Imperial Courtyard of the Munich Residence at the IAA MOBILITY 2021 took place in cooperation with Bayern Innovativ and the German Alpine Road and was sponsored by the Bavarian Ministry of Economic Affairs, Regional Development and Energy.


Credits: bayern design / Olaf Becker BECKERLACOUR