On April 1, 2021, Nadine Vicentini became the new managing director of bayern design GmbH, Bavaria’s center for design competence and organizer of Munich Creative Business Week (MCBW).
Nadine Vicentini is assuming the position during a transitionary period at bayern design. She succeeds Dr. Silke Claus (1965–2020) who from 2009 to 2020 developed bayern design into an internationally distinguished design entity and expanded MCBW into the largest design event in Germany. As bayern design’s new managing director Ms Vicentini faces the challenge of creating credible and tangible visions for companies, organizations, and individuals in this exacting time. bayern design will continue to play a key role in anticipating future scenarios and promoting and communicating developments in the field of design.
Says Ms Vicentini about her new position: “Design as a transformational discipline to create new space for opportunities to shape our future is an inspiring goal that could not be more relevant than it is at this time. The past few months have shown the potential design and creative, positive thinking can have in the development of new ideas. I look forward to working with bayern design’s diversified team and extensive network of partners.”
Fur further information please see our press release at the top of the page.