MCBW START UP Design for Change


Live-Stream (in German)
9. March 2021
15:00 – 17:15

The sym­po­sium delves into the top­ics of MCBW START UP with a num­ber of high-rank­ing guests from the design indus­try. Two the­mat­ic slots will dis­cuss the cru­cial role design plays in imple­ment­ing the most impor­tant sus­tain­able and inno­v­a­tive devel­op­ments and tech­nolo­gies in tomorrow’s prod­ucts and services.

Fol­low­ing the top­ic of cir­cu­lar design, the first pan­el dis­cuss­es how founders cre­ate prod­ucts for a func­tion­ing cir­cu­lar econ­o­my. The sec­ond pan­el explores how start-ups can design smart and emo­tion­al prod­ucts for dig­i­tal innovations.

With keynote speech­es and short Q&A ses­sions, the sym­po­sium is aimed at start-ups, com­pa­nies and design enthu­si­asts who want to find out more about work­ing with design­ers* in com­pa­nies and orga­ni­za­tions. It will be streamed live from the Uni­ver­si­ty of Tele­vi­sion and Film HFF in Munich.


Pro­gram of the symposium

15:00 – 15:05
Wel­come by bay­ern design

15:05 — 16:10
Pan­el 1: Sus­tain­abil­i­ty and Cir­cu­lar Design for Start-ups (in German)

  • “Ambi­tions for sus­tain­abil­i­ty”, Leif Huff, Part­ner, IDEO.
  • “Mate­r­i­al inno­va­tions for the bio­log­i­cal cycle”, Hon.-Prof. Dr. Sascha Peters, Haute Inno­va­tion, Berlin
  • Mod­er­at­ed pan­el dis­cus­sion 1 and questions

Pan­el 2: Dig­i­tal inno­va­tion and design for star­tups (in English)

  • Yedan Qian, Senior Inter­ac­tion Design­er, Design­works — A BMW Group Com­pa­ny, Munich.
  • Lisa Katzen­berg­er, Direc­tor of Com­mu­ni­ca­tions, hyper­gan­ic tech­nolo­gies AG, Munich
  • Mod­er­at­ed pan­el dis­cus­sion 2 and questions

Par­tic­i­pa­tion in this event (par­tial­ly in Ger­man) is free of charge. How­ev­er, reg­is­tra­tion by email to piga­to [at] is required.


For the sev­enth time, the MCBW START UP plat­form ini­ti­at­ed by bay­ern design sup­ports the tar­get­ed exchange between design-ori­ent­ed start-ups, design­ers*, experts from the busi­ness world and a broad audience.
With the MCBW’s basic theme “Shap­ing Futures by Design” as a frame­work, the start-up plat­form 2021 is ded­i­cat­ed to the diverse ways in which young com­pa­nies help shape a sus­tain­able and inno­v­a­tive econ­o­my and soci­ety. Start-ups and design­ers play a spe­cial role in this devel­op­ment by devel­op­ing trend-set­ting appli­ca­tions for new tech­nolo­gies or by rethink­ing and redesign­ing cycles of prod­ucts and services.

The sym­po­sium will be accom­pa­nied by an exhi­bi­tion on select­ed com­pa­nies from the Bavar­i­an start-up scene and by the­mat­ic work­shops. In addi­tion, they offer con­crete assis­tance for the suc­cess­ful devel­op­ment of start-ups.