MCBW START UP Design for Change


Live-Stream (in German)
9. March 2021
15:00 – 17:15

The symposium delves into the topics of MCBW START UP with a number of high-ranking guests from the design industry. Two thematic slots will discuss the crucial role design plays in implementing the most important sustainable and innovative developments and technologies in tomorrow's products and services.

Following the topic of circular design, the first panel discusses how founders create products for a functioning circular economy. The second panel explores how start-ups can design smart and emotional products for digital innovations.

With keynote speeches and short Q&A sessions, the symposium is aimed at start-ups, companies and design enthusiasts who want to find out more about working with designers* in companies and organizations. It will be streamed live from the University of Television and Film HFF in Munich.


Program of the symposium

15:00 – 15:05
Welcome by bayern design

15:05 - 16:10
Panel 1: Sustainability and Circular Design for Start-ups (in German)

  • "Ambitions for sustainability", Leif Huff, Partner, IDEO.
  • "Material innovations for the biological cycle", Hon.-Prof. Dr. Sascha Peters, Haute Innovation, Berlin
  • Moderated panel discussion 1 and questions

Panel 2: Digital innovation and design for startups (in English)

  • Yedan Qian, Senior Interaction Designer, Designworks - A BMW Group Company, Munich.
  • Lisa Katzenberger, Director of Communications, hyperganic technologies AG, Munich
  • Moderated panel discussion 2 and questions

Participation in this event (partially in German) is free of charge. However, registration by email to pigato [at] is required.


For the seventh time, the MCBW START UP platform initiated by bayern design supports the targeted exchange between design-oriented start-ups, designers*, experts from the business world and a broad audience.
With the MCBW's basic theme "Shaping Futures by Design" as a framework, the start-up platform 2021 is dedicated to the diverse ways in which young companies help shape a sustainable and innovative economy and society. Start-ups and designers play a special role in this development by developing trend-setting applications for new technologies or by rethinking and redesigning cycles of products and services.

The symposium will be accompanied by an exhibition on selected companies from the Bavarian start-up scene and by thematic workshops. In addition, they offer concrete assistance for the successful development of start-ups.