MCBW START UP 2021: Design for Change

Start-ups and design­ers play a spe­cial role in the devel­op­ment of a sus­tain­able and inno­v­a­tive econ­o­my and soci­ety. They devel­op trend-set­ting appli­ca­tions for new tech­nolo­gies or think and design cycles of prod­ucts and ser­vices in a com­plete­ly new way. With­in the MCBW theme “Shap­ing Futures by Design”, MCBW START UP 2021 is ded­i­cat­ed to the many ways in which young com­pa­nies can help shape change and the future.

MCBW START UP presents and dis­cuss­es sus­tain­able, for­ward-look­ing and inspir­ing solu­tions and design approach­es in an exhi­bi­tion and a sym­po­sium.  Addi­tion­al work­shops offer con­crete sup­port, which is impor­tant for the suc­cess­ful devel­op­ment of start-ups. The start-up plat­form ini­ti­at­ed by bay­ern design thus sup­ports the exchange between design-ori­ent­ed start-ups, design­ers and experts from the busi­ness world as well as a broad audi­ence for the sev­enth time.

• Exhi­bi­tion:

The pub­lic exhi­bi­tion pro­vides an inspir­ing overview of cur­rent devel­op­ments in the start-up scene in Bavaria. This year, the pre­sen­ta­tion pri­mar­i­ly high­lights eco­log­i­cal­ly and social­ly designed prod­ucts as well as dig­i­tal and tech­no­log­i­cal appli­ca­tions from the fields of archi­tec­ture, health­care, inte­ri­or design, arti­fi­cial intel­li­gence, mobil­i­ty and fashion.

In a vir­tu­al exhi­bi­tion space spe­cial­ly designed for MCBW START UP, all vis­i­tors are invit­ed to inter­ac­tive­ly dis­cov­er the pre­sent­ed prod­ucts and ser­vices. The vir­tu­al exh­bi­tion space is open exclu­sive­ly dur­ing the MCBW 2021.

Loca­tion: Vir­tu­al exhi­bi­tion space
Date: March 6 — 14, 2021

• Sym­po­sium:

The sym­po­sium will delve deep­er into the top­ics of MCBW START UP in two the­mat­ic pan­els. Par­tic­i­pants will dis­cuss the role that design plays in trans­lat­ing key sus­tain­able and inno­v­a­tive devel­op­ments and tech­nolo­gies into tomorrow’s prod­ucts and ser­vices. With the focus on “Cir­cu­lar Design”, the first pan­el exam­ines how founders can design and pro­duce prod­ucts and ser­vices with new mate­ri­als and along eco­log­i­cal cycles. The sec­ond pan­el will explore tech­ni­cal inno­va­tions in the fields of arti­fi­cial intel­li­gence and vir­tu­al reality.

Loca­tion: Live stream from the MCBW Forum at HFF Mücnhen.
Date: March 9, 2021, 3:00 p.m. — 5:15 p.m.
Mod­er­a­tion: N.N.

• Work­shops

Through­out the design week, coop­er­a­tion part­ners will pro­vide con­crete assis­tance for the suc­cess­ful devel­op­ment of start-ups with short work­shops, sprint ses­sions and coach­ing ses­sions. Based on design meth­ods and cre­ative tech­niques, the work­shops offer a cross-dis­ci­pli­nary knowl­edge trans­fer for start-ups and future founders.

Details about dates, work­shops and reg­is­tra­tion will follow.