mcbw 2024

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  • May 11 to 19, 2024 | 13th edi­tion of munich cre­ative busi­ness week
  • Top-cal­iber speak­ers at mcbw design sum­mit on May 13, 2024
  • Aug­ment­ed real­i­ty | Ara­bidop­sis Sym­pho­ny by Fil­lip Studios
  • Doc­u­men­tary VR expe­ri­ences | DOK.fest x mcbw
  • May 7, 2024 | Save the date: press con­fer­ence at Steelcase

Munich, — The 13th edi­tion of munich cre­ative busi­ness week (mcbw) will take place from May 11 to 19, 2024. mcbw is the largest annu­al design event in Ger­many and is orga­nized by bay­ern design. Fol­low­ing the mot­to How to co-cre­ate with nature, mcbw 2024 will pro­vide an are­na where inter­est­ed mem­bers of the pub­lic can come togeth­er with experts, design­ers, rep­re­sen­ta­tives of the cor­po­rate world, and stu­dents of design, archi­tec­ture, busi­ness, and oth­er dis­ci­plines to make design tan­gi­ble in a com­pre­hen­sive manner.

Nadine Vicen­ti­ni, Man­ag­ing Direc­tor of bay­ern design, explains this year’s mot­to: “The age in which we live, referred to by sci­en­tists as the Anthro­pocene, is char­ac­ter­ized by humankind’s inex­orable will to cre­ate; how­ev­er, we must (re-) learn to col­lab­o­rate with nature, to accept it as a co-design­er, to live and grow along­side it rather than attempt to reg­u­late it – in short, to col­lab­o­rate, not dom­i­nate. To give this con­cept a clear ori­en­ta­tion we have for­mu­lat­ed the mot­to for mcbw 2024 – How to co-cre­ate with nature.”

Boris Kochan, Pres­i­dent of Deutsch­er Design­tag, Vice Pres­i­dent of Deutsch­er Kul­tur­rat, and mem­ber of the mcbw Advi­so­ry Coun­cil, adds: “Good design requires vis­i­bil­i­ty. mcbw has devel­oped into a plat­form for more than 150 (design) com­pa­nies, orga­ni­za­tions, and aca­d­e­m­ic insti­tu­tions and today is the most impor­tant stage in the coun­try for design rel­e­vant to soci­ety and the economy.”

Inter­na­tion­al­ly renowned speak­ers in the fields of design and archi­tec­ture, includ­ing rep­re­sen­ta­tives of research insti­tu­tions, design cen­ters, start-ups, and com­pa­nies, will base their dis­cus­sions about inno­v­a­tive nature-cen­tered approach­es to design on the mcbw mot­to – How to co-cre­ate with nature. The speak­ers will strive to find answers to ques­tions such as: How can find­ings in the fields of biol­o­gy and/or ecol­o­gy be applied in design? How can cir­cu­lar­i­ty con­tribute to bio­di­ver­si­ty? How can we part­ner with nature to design prod­ucts and process­es? What is nature’s place in our dig­i­tal­ized liv­ing envi­ron­ment and how can tech­nol­o­gy help us bet­ter under­stand and expe­ri­ence nature? mcbw design sum­mit will take place on May 13 at Munich Urban Colab. Tick­ets are avail­able now at mcbw.de for €112.50 (ear­ly-bird dis­count) and for €125 start­ing in mid-March.

This year’s mcbw cre­ative explor­er, Ste­fano Boeri, will present his vision of future cities con­nect­ing with nature through roof and com­mu­ni­ty gar­dens, munic­i­pal agri­cul­ture, parks, and forests. Prof. Dr. Ange­li­ka Nollert, Direc­tor of Die Neue Samm­lung – The Design Muse­um and mem­ber of the mcbw Advi­so­ry Coun­cil, says: “In a time of notice­able cli­mate change, the mot­to How to co-cre­ate with nature is high­ly rel­e­vant and promis­es valu­able debate. Ste­fano Boeri is an inter­dis­ci­pli­nary pro­fes­sion­al, an artist, and an archi­tect engaged in socioe­co­nom­ics and cli­mate change. He will make an excel­lent cre­ative explorer.”

A num­ber of oth­er keynote speak­ers already have signed up, includ­ing Mau­r­izio Mon­talti (Sqim, Offic­i­na Cor­pus­coli), Daniela Bohlinger (BMW Group), Lau­ra Kiesewet­ter (Insti­tute for Com­pu­ta­tion­al Design and Con­struc­tion), and Tom Kort­beek (Fil­lip Studios).

Design­er, researcher, and entre­pre­neur Mau­r­izio Mon­talti pio­neered the research and devel­op­ment of myceli­um-based tech­nolo­gies and prod­ucts. He is the founder and Cre­ative Direc­tor of Offic­i­na Cor­pus­coli in Ams­ter­dam and the co-founder and Chief Myceli­um Offi­cer of SQIM. As a Senior Expert in Inno­va­tion Man­age­ment at BMW Group, Daniela Bohlinger is work­ing inten­sive­ly on the top­ic of sus­tain­abil­i­ty strat­e­gy. Lau­ra Kiesewet­ter con­ducts research at the Insti­tute for Com­put­er-Based Design and Con­struc­tion (ICD) at the Uni­ver­si­ty of Stuttgart on inno­v­a­tive mate­r­i­al sys­tems and their inte­gra­tion into the built envi­ron­ment. She is par­tic­u­lar­ly inter­est­ed in the mate­r­i­al pro­gram­ming of light­weight struc­tures that form them­selves. Tom Kort­beek is the co-founder of Fil­lip Stu­dios in the Nether­lands, an agency engaged in design­ing tex­tiles that make music when touched and in bring­ing plants to life using aug­ment­ed reality.

A pan­el of experts from three design cen­ters in Europe will dis­cuss the continent’s most press­ing eco­log­i­cal chal­lenges. Thorsten Buch, Direc­tor of mcbw, empha­sizes: “We are pleased that the glob­al rel­e­vance of this year’s mcbw mot­to will be reflect­ed at mcbw design sum­mit – not only through the keynote speak­ers, but also through the exper­tise of three mem­ber orga­ni­za­tions of the Bureau of Euro­pean Design Asso­ci­a­tions (BEDA) which for the first time will be rep­re­sent­ed at mcbw with a ded­i­cat­ed pan­el discussion.”

Ara­bidop­sis Sym­pho­ny, a project con­duct­ed by Fil­lip Stu­dios, will be on exhib­it dur­ing mcbw in front of mcbw hub at Ruffini­haus at Rin­der­markt Square. Vis­i­tors can scan the QR code on their smart­phones and watch vir­tu­al plants emerge from the soil. The clos­er the vis­i­tor gets to a plant, the loud­er the sound the plant will emit. Melodies will vary from plant to plant and will depend on the time of day and the weath­er because like a real-life plant, the AR instal­la­tion responds to exter­nal factors.

Before Ruffini­haus becomes the cen­tral hub for mcbw on May 13, in coop­er­a­tion with XR HUB Bavaria and mcbw, DOK.fest München and VR POP-UP-KINO will broad­cast con­tem­po­rary doc­u­men­tary VR expe­ri­ences in line with the mcbw mot­to, How to co-cre­ate with nature. April 26 to May 12. Ruffini­haus. Free entry.

In one of the two mcbw pop up con­tain­ers, icon­ic porce­lain man­u­fac­tur­er Rosen­thal will present a sophis­ti­cat­ed show­case of its port­fo­lio; a sushi con­vey­or belt will trans­port fine cre­ations made of col­ored porce­lain through the glass room. Rem­i­nis­cent of a cat­walk, six strik­ing vas­es will be pre­sent­ed. Rosen­thal part­nered with high­ly tal­ent­ed design­ers includ­ing Sebas­t­ian Herkn­er, Stu­dio Dror, Claus Josef Riedel, Cédric Ragot, and BIG to cre­ate these excit­ing objects, each of which tells a unique sto­ry. Loca­tion tbd.

Set up in the oth­er mcbw pop up con­tain­er, the instal­la­tion by Drees & Som­mer Brand Expe­ri­ence and EPEA titled Feier­abendziegel (After-Work Bricks) will chal­lenge the dis­pos­al of the con­struc­tion mate­ri­als remain­ing after build­ings have been demol­ished. To this end, beaver­tail tiles have been dis­man­tled to trig­ger pub­lic debate and pro­vide answers to the ques­tion of whether used objects are rub­bish after their orig­i­nal use phase or whether they have poten­tial for a sec­ond life. Loca­tion tbd.

At its Fraun­hofer-mcbw-nature-lab, this lead­ing glob­al orga­ni­za­tion for appli­ca­tionori­ent­ed research will hold work­shops high­light­ing inno­v­a­tive con­cepts, pro­to­types, and visions from pro­grams con­duct­ed by Fraunhofer’s Sci­ence, Arts, and Design net­work. Vis­i­tors will have the oppor­tu­ni­ty to build their own hydro­pon­ic bot­tles, exper­i­ment with fun­gus myceli­um, or cre­ate objects with apple leather.

The Lab orig­i­nates from and is head­quar­tered at Par­sons School of Design in New York City and is a part­ner of the New Euro­pean Bauhaus oper­at­ing its Euro­pean office in Ger­many. As an inter­na­tion­al design and research insti­tu­tion focus­ing all its design-relat­ed deci­sions on the health of the plan­et and its peo­ple, the Lab chal­lenges archi­tects and design­ers to switch from fos­sil resources-based con­struc­tion mate­ri­als to health­i­er nat­ur­al ones. The Lab team is work­ing to exchange knowl­edge between the EU and the U.S.A. to accel­er­ate the trans­for­ma­tion to halthy buildings.

Under the head­ing Next Nature Design, stu­dents of the design fac­ul­ty have worked with the plan­et-cen­tered design approach and all of its facets. Dur­ing mcbw, these stu­dents will show­case new con­cepts for shap­ing col­lab­o­ra­tion between peo­ple and nature.

Glob­al brand and design agency KISKA will stage Co-cre­at­ing with YOUR nature and will bring dopamine to mcbw 2024 in the form of dopamine-gen­er­at­ing food, inter­ac­tions, and dis­cus­sions. Cre­ative process­es thrive on dopamine, a feel-good chem­i­cal respon­si­ble for learn­ing, moti­va­tion, con­cen­tra­tion and – first and fore­most! – the desire to cre­ate. Un-lim­it your brain – co-cre­ate with human nature.

BMW Group Design and Die Neue Samm­lung — The Design Muse­um are con­tin­u­ing their col­lab­o­ra­tion with the talk for­mat “New Modes”. For MCBW 2024, they are once again invit­ing guests to an evening at the X‑D-E-P-O‑T in the Pinakothek der Mod­erne to explore the uni­fy­ing qual­i­ty of design togeth­er with excit­ing guests.”

Anoth­er excit­ing mcbw pro­gram part­ner is design­drives and its DDX Inno­va­tion & UX Con­fer­ence where pro­fes­sion­als will meet with top-cal­iber experts from Google, Meta, Microsoft, and many oth­er com­pa­nies as well as with rep­re­sen­ta­tives of dynam­ic start-ups and con­sult­ing firms. Vis­i­tors will be able to net­work with more than 300 inno­va­tors, lead­ers, and design­ers to explore career paths and poten­tial projects. Engag­ing pre­sen­ta­tions, work­shops, and net­work­ing ses­sions will offer insight into con­nec­tions that will shape the future of dig­i­tal inno­va­tion and user
experience.

Save the date Kick-off Press Con­fer­ence on Tues­day, May 7, 2024, 11:00 a.m., at Steelcase

The full press release and accom­pa­ny­ing images are avail­able for down­load in the mcbw press area.