MCBW Guide 2021

The year 2020 made every­one sud­den­ly aware of what dis­rup­tive­ness means. Old ways of think­ing, work­ing and busi­ness mod­els lost their jus­ti­fi­ca­tion from one day to the next or had to be rad­i­cal­ly adapt­ed to the new cir­cum­stances. In the search for a new con­fi­dence for com­pa­nies and orga­ni­za­tions, for the indi­vid­ual as well as for soci­ety as a whole, images of the future are need­ed — attrac­tive on the one hand, cred­i­bly fea­si­ble on the oth­er. Not just visions and utopias. It is about some­thing that design­ers are par­tic­u­lar­ly good at: Antic­i­pat­ing the future and mak­ing it tangible!

Good design dri­ves sus­tain­abil­i­ty. Inter­ac­tive with many oth­er dis­ci­plines, with research and sci­ence, design devel­ops per­spec­tives worth liv­ing. How will we live, learn, com­mu­ni­cate and work tomor­row? It’s all a ques­tion of design!

That is why the MUNICH CRE­ATIVE BUSI­NESS WEEK (MCBW) 2021, in the tenth year of its exis­tence, is explic­it­ly con­cerned with images of the future: “Shap­ing futures by Design”. In six cen­tral MCBW the­mat­ic areas (the future of cities, edu­ca­tion, secu­ri­ty, work, health and com­mu­ni­ca­tion), the MCBW will present what design­ers and com­pa­nies are already doing and will con­tin­ue to do.