first tues­day in October

In the sec­ond largest dis­trict of Wen­nigsen, Bre­den­beck with about 3,100 inhab­i­tants (20km south of Han­nover), a strong eco­nom­ic and social change has tak­en place in the last years: In addi­tion to the clo­sure of all four restau­rants, some hand­i­craft busi­ness­es and stores, a con­sid­er­able demo­graph­ic change has also tak­en place. A res­i­den­tial area analy­sis from 2012 and a socio-demo­graph­ic analy­sis from 2014 found a strong age­ing pop­u­la­tion, a very high sin­gle house­hold rate of 54% (of which 91% with­out chil­dren) and a lack of com­mu­ni­ca­tion and meet­ing places.
The ini­tial sit­u­a­tion of insuf­fi­cient infra­struc­ture, social anonymiza­tion and spa­tial sep­a­ra­tion of the inhab­i­tants led to the ini­ti­a­tion of this project: a com­mu­ni­tiy cen­ter for cit­i­zens of all ages.

At October’s first tues­day ses­sion design impuls­es come from Réka Vis­nyei, own­er of the Munich inte­ri­or design office IN puls. Detlef Meier of EMB Leucht­en from Bücke­burg in Low­er Sax­ony con­tributes tech­ni­cal sug­ges­tions. Dr. Andreas Weber, Strate­gic Mar­ket­ing & Cor­po­rate Devel­op­ment of the Con­vi­vo Group from Bre­men, Ger­many, is con­tribut­ing the intro.

The idea behind first tues­day: Peo­ple in need of care and nurs­ing staff often can­not access the best ideas from com­pa­nies, start-ups and the design indus­try. The ini­tia­tive first tues­day wants to cre­ate a plat­form for a bet­ter net­work­ing of care, start-ups and design com­pe­tence, so that inno­va­tions in the areas of care and elder­ly care are anchored in the long term.

Every first tues­day (“first tues­day”) of the month, play­ers from the care sec­tor, com­pa­nies, start-ups and the design indus­try come togeth­er dig­i­tal­ly to devel­op prac­ti­cal solu­tions. Each event presents two inno­va­tors of sup­ply and demand. The results are to be pre­sent­ed in 2021 at the events Munich Cre­ative Busi­ness Week (MCBW) in Munich and the Altenpflege-Messe in Nuremberg.

The series will be held in coop­er­a­tion with the C&S Insti­tute, the Insti­tute for Uni­ver­sal Design and the Vin­centz Network.