19. May 2020

Design helps! – Spe­cial pro­gram ded­i­cat­ed to companies

A virus has changed the world. Most com­pa­nies have rec­og­nized the need to over­haul their prod­ucts and ser­vices, their dis­tri­b­u­tion chan­nels, and their com­mu­ni­ca­tion and mar­ket­ing activ­i­ties to adapt to the new real­i­ty. The sit­u­a­tion calls for new solu­tions – fast. bay­ern design has set up a series of dig­i­tal events to pro­vide the strate­gies, best prac­tices, and tools your com­pa­ny needs to bet­ter weath­er the COVID-19 crisis.

Joint­ly with com­pa­nies and renowned part­ners active in the design sec­tor, bay­ern design has devel­oped Design hil­ft! (Design helps!), a mul­ti-faceted pro­gram for small and medi­um-sized com­pa­nies across indus­tries. As part of Design hil­ft!, best prac­tice exam­ples for prod­uct design will be pre­sent­ed in diverse dig­i­tal for­mats to illus­trate the impuls­es, solu­tions, strate­gies, and tools the design indus­try has to offer.

“Unlike almost any oth­er group of pro­fes­sion­als, design­ers have become expert at adjust­ing to chang­ing require­ments quick­ly and cre­ative­ly time and time again and at devel­op­ing expe­di­ent solu­tions,” says Dr. Silke Claus, Man­ag­ing Direc­tor of bay­ern design. “Com­pa­nies can ben­e­fit from design in a num­ber of ways as they adjust to a world marked by COVID-19.” Design helps! cov­ers a broad range of top­ics includ­ing design­ing new prod­ucts, recon­di­tion­ing work spaces and busi­ness premis­es to meet dis­tanc­ing and hygiene reg­u­la­tions, imple­ment­ing the design-based dig­i­ti­za­tion of offer­ings and ser­vices, and meet­ing the chal­lenges of com­mu­ni­ca­tion and the con­crete inno­va­tion require­ments in the per­son­al care and health­care sectors.
All top­ics will be dis­cussed by experts from design agen­cies and com­pa­nies of diverse sizes and indus­tries includ­ing prac­ti­tion­ers and researchers who will share their knowl­edge, expe­ri­ences, and ideas.

The events will be con­duct­ed dig­i­tal­ly. Unless stat­ed oth­er­wise, bay­ern design is offer­ing these work­shops and train­ing oppor­tu­ni­ties free of charge.


Overview of the events in the Design helps! series:

  • Design helps! – Design­ing Work­spaces (June 16, 2020)

The coro­n­avirus pan­dem­ic is hav­ing a sub­stan­tial effect on our work envi­ron­ments. Com­pa­nies are fac­ing the chal­lenge of imple­ment­ing hygiene and safe­ty stan­dards in their work­spaces and offices. The top­ic will be dis­cussed at a bay­ern design forum host­ed joint­ly with our part­ners Steel­case and Fraun­hofer-Insti­tut für Arbeitswirtschaft und Organ­i­sa­tion (IAO).

  • Design helps! – Design Man­age­ment, Ser­vice Design, and Prod­uct Devel­op­ment (July 2, 2020)

At this bay­ern design forum, experts will dis­cuss how com­pa­nies adopt and imple­ment design meth­ods and design think­ing as key ele­ments of their man­age­ment, work process design, and cus­tomer-ori­ent­ed prod­uct devel­op­ment activ­i­ties. The focus will be on approach­es that can help com­pa­nies cope with the eco­nom­ic impact of the pan­dem­ic. The dis­cus­sion also will clar­i­fy how invest­ments in design man­age­ment and ser­vice design can con­tribute to advanc­ing a company’s suc­cess and prof­itabil­i­ty over the medi­um and the long term.

  • Design helps! — First Tues­day (July 7, 2020)

The first edi­tion of this series will revolve around the top­ic of par­tic­i­pa­tion in the con­text of care and soci­ety. Con­duct­ed on a reg­u­lar basis, the First Tues­day series is aimed at link­ing inno­va­tion, the care indus­try, and design to facil­i­tate the cre­ative and col­le­gial man­age­ment of trans­dis­ci­pli­nary dig­i­tal and ana­log chal­lenges fac­ing the care sec­tor. Our goal is to bring indi­vid­u­als, com­pa­nies, start-ups, and founders togeth­er with inno­va­tors in the care sec­tor in a task-focused tri­a­log with the design indus­try. The series will be host­ed in coop­er­a­tion with C&S Insti­tut, Insti­tut für Uni­ver­sal Design, and Vin­centz Network.

  • Design helps! – Ideas for the Mar­ket (starts July 10, 2020)

The bay­ern design talks con­duct­ed as part of Design helps! – Ideas for the Mar­ket will cen­ter on inspir­ing prod­uct ideas. bay­ern design will present new ideas and prod­ucts that can mod­el the way com­pa­nies respond to the new chal­lenges result­ing from the pandemic.

  • RESCHED­ULED TO FALL Design helps! – Co-Cre­ation Workshop

Cre­ativ­i­ty and gen­uine col­lab­o­ra­tion can engen­der future-proof solu­tions that focus specif­i­cal­ly on users’ require­ments. At this two-day work­shop, par­tic­i­pants will sprint through a co-cre­ation process and will devel­op new ideas on sus­tain­abil­i­ty-relat­ed top­ics in small teams. The work­shop will be offered joint­ly with our part­ner co-co-co GmbH as part of the bay­ern design tools.

For more infor­ma­tion on the indi­vid­ual events, please refer to the bay­ern design event pages.