Design Up your Busi­ness – Acqui­si­tion Meth­ods and Strategies


The work­shop series host­ed by bay­ern design is all about cur­rent meth­ods and approach­es that make com­pa­nies fit for the future through design com­pe­ten­cies and tar­get­ed cre­ative tech­niques. The work­shops address prod­uct, com­mu­ni­ca­tion, inter­face and media design­ers offer­ing their cre­ative ser­vices through their small busi­ness­es as well as indus­tri­al design­ers, archi­tects, inte­ri­or design­ers and SMEs.

On Octo­ber 22, Susanne Die­mann will share her meth­ods at the Design Up your Busi­ness – Acqui­si­tion Meth­ods and Strate­gies Online/Offline workshop.

Many cre­ative peo­ple con­sid­er pro­fes­sion­al self-mar­ket­ing, approach­ing poten­tial clients and acqui­si­tion to be spe­cial chal­lenges in their dai­ly work. To obtain orders and win clients, cre­ative com­pa­nies need a cus­tomized acqui­si­tion strat­e­gy attuned to their business.

For eco­nom­ic suc­cess over the long term, cre­ative busi­ness­es need to iden­ti­fy their key mar­ket­ing tools: a con­vinc­ing pro­file, a clear posi­tion, the right mar­kets, and a suit­able acqui­si­tion strategy.

In this work­shop, cre­ative busi­ness­es will learn about the main tools of diverse online and offline acqui­si­tion meth­ods, which acqui­si­tion mea­sures are sen­si­ble for their com­pa­nies, and how the tools are employed to win clients in a tar­get­ed manner.

Being well pre­pared for a con­tract inter­view in per­son is the be all and end all of pro­fes­sion­al client acqui­si­tion. In the work­shop, par­tic­i­pants will train diverse meth­ods for approach­ing clients and learn argu­men­ta­tion strate­gies includ­ing effec­tive respons­es to excus­es and objections.

Par­tic­i­pants also will famil­iar­ize them­selves with diverse tools for using their con­vinc­ing appear­ance and suc­cess­ful client com­mu­ni­ca­tion for pro­fes­sion­al self-mar­ket­ing. Cre­ative resources and per­son­al poten­tial will be repur­posed to strength­en the company’s pro­file. Infor­ma­tion will be giv­en on how to address impor­tant mul­ti­pli­ers to pro­mote future acquisitions.

Fol­low­ing a tar­get group analy­sis, an indi­vid­u­al­ized online and offline strat­e­gy for client acqui­si­tion will be devel­oped based on an acqui­si­tion man­u­al. The work­shop will be round­ed off with prac­ti­cal tips on acquir­ing jobs and meet­ing poten­tial clients.


  • Where and how can I reach poten­tial clients?
  • What are my niche markets?
  • Which online acqui­si­tion meth­ods make sense for my business?
  • What chan­nels do I use for pro­fes­sion­al self-marketing?
  • Prepar­ing and train­ing acqui­si­tion interviews
  • Argu­men­ta­tion aids: deal­ing with excus­es and objections
  • How do rec­om­men­da­tions work?
  • How can I use my cre­ative poten­tial for my acqui­si­tion activities?
  • Devel­op­ing an acqui­si­tion strat­e­gy for your cre­ative business
  • Strength­en­ing your per­son­al pro­file based on your port­fo­lio (web and print)