Nuremberg, Germany — bayern design, the focal point for international knowledge sharing and design alliances in Bavaria, has relaunched its website with a new look. Members of the design community are invited to contribute articles effective immediately. Editorial content also will be provided by bayern design and selected experts. Nadine Vicentini, Managing Director of bayern design, explains the concept: “With our new website, we aim to reposition the bayern design brand. In addition, we want to show that our leitmotif, Design connects, is in our DNA and we want to ensure that it is understandable. The bayern design website is the informative port of call for all things design and design funding in Bavaria. Also, it is a tool for the corporate world – companies searching for creative services or project partners will find what they are looking for in profiles of the community.”
Design and function
In addition to the leitmotif, Design connects, the thread that links the elements of the design system is the transfer of the brand’s values – openness, optimism, and responsibility. The result is a light, playful, and clear graphic language that first and foremost is reinterpreted and translated into the various components of the website time and again by the concise overlay effect in vibrant reds and blues. The website was created by Die Krieger des Lichts (DKdL) agency of Nuremberg.
The landing page includes updated thematic posts, event information, and case studies delivered by bayern design or members of the community. By clicking on a post, users can view details of the respective piece or browse through related content. The full-text search and the filter functions facilitate targeted queries. The menu bar contains the community, calendar, and Design connects sections. The latter includes an introduction of bayern design and its supporting association, bayern design forum e.V.
Joining the community
The community section is accessible to all providers of design-oriented creative services (firms, agencies, freelancers), companies, and institutions located within and beyond Bavarian borders. Potential clients on the lookout for suitable providers of creative services can get a first impression and contact potential partners directly using the information provided. Filters make it easy to limit searches to specific design disciplines and/or sites. One of the goals is to promote regional connectivity. In turn, providers of creative services will find suitable project partners in the fields of science, business, or crafts. At the time of the relaunch of the website, the list of members in the community section had more than 400 entries. Creating a basic profile is free of charge; members can update and edit their profiles themselves after receiving their login information from the website’s editorial team.
MCBW program partners and members of bayern design forum e.V. are welcome to configure detailed profiles including pictures and logos, submit their own technical articles, or post job ads (only for members) which will be displayed on the new landing page once they are activated.
Also, after login, community members can define personal filters to receive their preferred content. Users are welcome to apply for login data to create a basic profile for the website effective immediately.