The study was conducted first and foremost to gather information on topics related to design in Bavaria including the situation regarding the design sector after two years of the COVID-19 pandemic, the economic value created by design and design services, and the roles design and providers of design services play in company strategies.
The survey’s core consists of an anonymous standardized survey on the situation and development in 2020 to 2022 as well as structured interviews with selected experts from business, science and design, from which possible scenarios and recommendations for action have been derived.
Watch the recording of a press briefing (in German) with Joachim Kobuss on the presentation of the study at the PresseClub München in April 2022.