CAN­CELLED — Design Up your Busi­ness — Ser­vice Design

Innovative design strategies help us leverage the continuous transformation of the world. They include successful service design, customer-centric communication strategies, tapping creative potential in the company, and creating persuasive brand identities.

The workshop series hosted by bayern design is all about current methods and approaches that make companies fit for the future through design competencies and targeted creative techniques. The workshops address product, communication, interface and media designers offering their creative services through their small businesses as well as industrial designers, architects, interior designers and SMEs.

The first in the Design Up your Business series will be a workshop on service design led by Dr. Tina Weisser on October 10, 2019.

The increasing level of digitization across industries greatly affects all areas of our lives. Services have become central factors for innovation in society and the economy, for growth and quality of life. To stand out from the competition, successful companies are looking intensely into creating user experiences for their products and services. The service design innovation approach supports companies with developing customer-focused services and optimizing their internal processes.

In the ¾-day Design Up your Business – Service Design workshop you will learn the fundamentals of service design and familiarize yourself with tried and tested methods, tools and service design principles. To ensure you can apply your learnings in your daily operations, the workshop content will be conveyed in an assorted mix of theory and practical exercises. You will understand the added value and potential role of service design, you will know the key steps to designing services and you will be prepared to discuss service design and introduce it to colleagues and clients.


  • Why and how (digital) services are developed
  • When and how service design can be used
  • What you need to introduce service design in your company
  • Why service design is the right approach to tackling business and organizational challenges

The number of participants is limited to 20 persons.