Fach­Pack 2016 / Pack­ing & More

Fach­Pack 2016 – The range of prod­ucts for pack­ag­ing, tech­nol­o­gy, fin­ish­ing and logis­tics which will be exhib­it­ed at this Euro­pean trade fair rep­re­sents the entire pack­ing process chain under one roof. From pack­ing mate­ri­als and pack­ing machines to pack­age print­ing and logis­tic sys­tems and ser­vices, Fach­Pack cov­ers the industry’s com­pre­hen­sive portfolio.

In coop­er­a­tion with Nürn­bergMesse, bay­ern design will host a Forum for Design Knowl­edge at Fach­Pack for the fourth time that will fol­low the mot­to INGE­NIOUS DESIGN, GREEN PACK­AG­ING. The exhi­bi­tion will show­case select pack­ag­ing exam­ples from around the world fea­tur­ing intel­li­gent and sus­tain­able design solu­tions. The exhi­bi­tion will be flanked by spe­cial areas themed smart mate­ri­als, smart pack­ag­ing, and smart brands.

mate­r­i­al sto­ries will be all about cut­ting-edge mate­r­i­al inno­va­tions in a hands-on, inter­ac­tive envi­ron­ment. indeed inno­va­tion and brand­pack agen­cies will present their joint label exPACK­ta­tion which focus­es on the added val­ue of pack­ag­ing dig­i­tal­ized using state-of-the-art tech­nolo­gies includ­ing print­ed elec­tron­ics, local­iza­tion, apps, cus­tomer pro­files, or NFC tags. Focused on cor­po­rate brand­ing and pack­ag­ing design, design agency Marken­li­ai­son of Munich devel­ops com­pre­hen­sive launch­es and redesign cam­paigns for cus­tomers in the organ­ic food indus­try such as LaSel­va, Söbekke and Alnatu­ra as well as for non-food com­pa­nies such as Avery Zweck­form and mipa.

Come to Fach­Pack 2016 and meet our part­ners to dis­cuss the lat­est brand and mate­r­i­al trends and devel­op­ments or the added val­ue gen­er­at­ed by dig­i­tal technologies.

At Pack­Box, the trade fair’s forum, bay­ern design will give a pre­sen­ta­tion on future pack­ag­ing design.

Future Pack­ag­ing Design
Tues­day, Sep­tem­ber 27, 2016 – 3:15 p.m. to 4:45 p.m.

Vision­ary con­cepts for pack­ag­ing design and cut­ting-edge pro­duc­tion solu­tions inspire brand own­ers, agen­cies, print ser­vice providers, man­u­fac­tur­ers, and prod­uct and pack­ing experts because they show how tomorrow’s design can gen­er­ate added val­ue, inno­va­tion, and growth. Based on best-prac­tice exam­ples, the pre­sen­ta­tions will high­light the lat­est trends in dig­i­tal pack­ag­ing, new val­ues for brands, and pack­ag­ing and retail as well as smart pack­ag­ing mate­ri­als and show the per­spec­tives of future tech­nolo­gies and cur­rent high­light topics.

Pre­sen­ta­tion 1 / 3:20 p.m. to 3:40 p.m.
Dig­i­tal Pack­ag­ing – The Future is Today!
Indus­try 4.0, the Inter­net of Things, smart pack­ag­ing – these are the com­po­nents of tomorrow’s pack­ag­ing. Dig­i­tal­iza­tion offers much poten­tial for inno­va­tion and true added val­ue. In what direc­tion will pack­ag­ing devel­op and what do cus­tomers expect? Pack­ag­ing will be the key to enable con­sumers to devel­op dig­i­tal 360° solu­tions. An entire­ly new age has start­ed for retail­ers, ser­vice providers, and inno­v­a­tive products!
Speak­ers: Karel Gol­ta, Founder and Man­ag­ing Direc­tor of Indeed, Ham­burg / Miri­am Krechlok, Head of Cor­po­rate Iden­ti­ty & Mar­ket­ing of rlc / pack­ag­ing group brand­pack GmbH, Hamburg

Pre­sen­ta­tion 2 / 3:40 p.m. to 4:00 p.m.
Smart Mate­ri­als – New Pack­ag­ing Ideas through Design
The increas­ing dig­i­tal­iza­tion of our soci­ety has great effects on the way we live and behave. In the back­ground, new oppor­tu­ni­ties pro­vid­ed by dig­i­tal mate­ri­als (smart mate­ri­als, print­ed elec­tron­ics) and dig­i­tal process­es (3D print, laser cut­ting) play an impor­tant role. Based on cur­rent sam­ple projects from the world of pack­ag­ing design, the speak­er will dis­cuss the lat­est devel­op­ments in mate­ri­als and the poten­tial of tech­nol­o­gy transfer.
Speak­er: Aart van Bezooi­jen, Mate­r­i­al Sto­ries, Hamburg

Pre­sen­ta­tion 3 / 4:00 p.m. to 4:20 p.m.
Brands between Visions and Val­ues / Brand Design between CSR, Vision and Usabil­i­ty – New Val­ues for Brands
What do users expect? What require­ments do com­pa­nies have? Which trends define the mar­ket? What types of pack­ag­ing can we jus­ti­fy with­out harm­ing the envi­ron­ment? And what is the best way to com­bine it all? Design often is the link that helps cre­ate end-to-end solu­tions tak­ing into con­sid­er­a­tion all the key aspects involved. Using graph­ic exam­ples, the speak­er will illus­trate the design process and the dai­ly oper­a­tions of her agency and will pro­vide an out­look to the future.
Speak­er: Diana Friedrich, Man­ag­ing Direc­tor of Marken­li­ai­son, Munich

Pre­sen­ta­tion 4 / 4:20 p.m. to 4:40 p.m.
Touch Points – Holis­tic Con­cepts for the Retail Industry
The lev­el of sat­u­ra­tion of the West­ern con­sumer is enor­mous. We have more stores – and online shops – than we need. To sell their prod­ucts suc­cess­ful­ly, com­pa­nies must dif­fer­en­ti­ate them­selves clear­ly from their com­peti­tors. Holis­tic retail con­cepts inte­grate pack­ag­ing seam­less­ly into dis­plays in stores and store fronts, turn­ing pack­ag­ing into the lead­ing actor and into the last piece of the puz­zle that is the cus­tomer journey.
Speak­ers: Prof. Philipp Teufel, Pro­fes­sor for Retail Design at Düs­sel­dorf Tech­ni­cal Uni­ver­si­ty / Tim Sluiters, Founder of nexd com­mu­ni­ca­tion agency

The event is spon­sored by the Bavar­i­an State Min­istry for the Econ­o­my and Media, Ener­gy and Technology.