FachPack 2016 – The range of products for packaging, technology, finishing and logistics which will be exhibited at this European trade fair represents the entire packing process chain under one roof. From packing materials and packing machines to package printing and logistic systems and services, FachPack covers the industry’s comprehensive portfolio.
In cooperation with NürnbergMesse, bayern design will host a Forum for Design Knowledge at FachPack for the fourth time that will follow the motto INGENIOUS DESIGN, GREEN PACKAGING. The exhibition will showcase select packaging examples from around the world featuring intelligent and sustainable design solutions. The exhibition will be flanked by special areas themed smart materials, smart packaging, and smart brands.
material stories will be all about cutting-edge material innovations in a hands-on, interactive environment. indeed innovation and brandpack agencies will present their joint label exPACKtation which focuses on the added value of packaging digitalized using state-of-the-art technologies including printed electronics, localization, apps, customer profiles, or NFC tags. Focused on corporate branding and packaging design, design agency Markenliaison of Munich develops comprehensive launches and redesign campaigns for customers in the organic food industry such as LaSelva, Söbekke and Alnatura as well as for non-food companies such as Avery Zweckform and mipa.
Come to FachPack 2016 and meet our partners to discuss the latest brand and material trends and developments or the added value generated by digital technologies.
At PackBox, the trade fair’s forum, bayern design will give a presentation on future packaging design.
Future Packaging Design
Tuesday, September 27, 2016 – 3:15 p.m. to 4:45 p.m.
Visionary concepts for packaging design and cutting-edge production solutions inspire brand owners, agencies, print service providers, manufacturers, and product and packing experts because they show how tomorrow’s design can generate added value, innovation, and growth. Based on best-practice examples, the presentations will highlight the latest trends in digital packaging, new values for brands, and packaging and retail as well as smart packaging materials and show the perspectives of future technologies and current highlight topics.
Presentation 1 / 3:20 p.m. to 3:40 p.m.
Digital Packaging – The Future is Today!
Industry 4.0, the Internet of Things, smart packaging – these are the components of tomorrow’s packaging. Digitalization offers much potential for innovation and true added value. In what direction will packaging develop and what do customers expect? Packaging will be the key to enable consumers to develop digital 360° solutions. An entirely new age has started for retailers, service providers, and innovative products!
Speakers: Karel Golta, Founder and Managing Director of Indeed, Hamburg / Miriam Krechlok, Head of Corporate Identity & Marketing of rlc / packaging group brandpack GmbH, Hamburg
Presentation 2 / 3:40 p.m. to 4:00 p.m.
Smart Materials – New Packaging Ideas through Design
The increasing digitalization of our society has great effects on the way we live and behave. In the background, new opportunities provided by digital materials (smart materials, printed electronics) and digital processes (3D print, laser cutting) play an important role. Based on current sample projects from the world of packaging design, the speaker will discuss the latest developments in materials and the potential of technology transfer.
Speaker: Aart van Bezooijen, Material Stories, Hamburg
Presentation 3 / 4:00 p.m. to 4:20 p.m.
Brands between Visions and Values / Brand Design between CSR, Vision and Usability – New Values for Brands
What do users expect? What requirements do companies have? Which trends define the market? What types of packaging can we justify without harming the environment? And what is the best way to combine it all? Design often is the link that helps create end-to-end solutions taking into consideration all the key aspects involved. Using graphic examples, the speaker will illustrate the design process and the daily operations of her agency and will provide an outlook to the future.
Speaker: Diana Friedrich, Managing Director of Markenliaison, Munich
Presentation 4 / 4:20 p.m. to 4:40 p.m.
Touch Points – Holistic Concepts for the Retail Industry
The level of saturation of the Western consumer is enormous. We have more stores – and online shops – than we need. To sell their products successfully, companies must differentiate themselves clearly from their competitors. Holistic retail concepts integrate packaging seamlessly into displays in stores and store fronts, turning packaging into the leading actor and into the last piece of the puzzle that is the customer journey.
Speakers: Prof. Philipp Teufel, Professor for Retail Design at Düsseldorf Technical University / Tim Sluiters, Founder of nexd communication agency
The event is sponsored by the Bavarian State Ministry for the Economy and Media, Energy and Technology.