Design.Wissen.Diskurs. — Pric­ing Creativity

In the series “Design.Knowledge.Discourse. the Asso­ci­a­tion of Ger­man Indus­tri­al Design­ers (VDID) will present the Cana­di­an sales guru Blair Enns. On Tues­day, June 29, Blair Enns will pro­vide insights into his argu­men­ta­tion chains and his train­ing pro­gram “Pric­ing Cre­ativ­i­ty”. Design­ers will learn how to bet­ter clar­i­fy their con­tri­bu­tion to val­ue cre­ation and thus gen­er­ate added val­ue for all sides, which is then also will­ing­ly and well remunerated.

After the half-hour pre­sen­ta­tion, Rain­er Zim­mer­mann (VDID) will mod­er­ate the exchange with the participants.

The event lan­guage is Eng­lish. The access data for the dig­i­tal event are avail­able after reg­is­tra­tion at the VDID office.