In the series "Design.Knowledge.Discourse. the Association of German Industrial Designers (VDID) will present the Canadian sales guru Blair Enns. On Tuesday, June 29, Blair Enns will provide insights into his argumentation chains and his training program "Pricing Creativity". Designers will learn how to better clarify their contribution to value creation and thus generate added value for all sides, which is then also willingly and well remunerated.
After the half-hour presentation, Rainer Zimmermann (VDID) will moderate the exchange with the participants.
The event language is English. The access data for the digital event are available after registration at the VDID office.