CAN­CELLED — Munich Cre­ative Busi­ness Week

Sus­tain by Design is the focus of the Munich Cre­ative Busi­ness Week 2020. Dur­ing the biggest design week in Ger­many from March 7 to 15, 2020, more than 70,000 pro­fes­sion­als and cit­i­zens inter­est­ed in design will be inspired by cur­rent design themes in Munich and the part­ner region Land­shut and have the oppor­tu­ni­ty to dis­cuss the big social trends.

The focus “Sus­tain by Design” takes up the head­words cli­mate change and the trans­for­ma­tion of the use of ener­gy, because good design dri­ves eco­log­ic, eco­nom­ic and social sus­tain­abil­i­ty. Six themed clus­ters – the future of media, work, cities, fash­ion, dig­i­ti­za­tion, and inno­va­tion – will be pre­sent­ed and discussed.

MCBW 2020 key visual
“The key visu­al of the MCBW exem­pli­fies the effec­tiv­i­ty and sus­tain­abil­i­ty of nature’s design in a spe­cial way. Through for­mal and con­tent-relat­ed analo­gies, it pro­duces all man­ner of con­nec­tions to the design. Fash­ion and graph­ic design­ers, for exam­ple, pre­fer work­ing with black and white con­trasts. The cam­ou­flage wrap in the car indus­try uses the visu­al con­fu­sion of the pat­tern. Fur­ther­more, for­mal analo­gies have been a pop­u­lar styl­is­tic device in adver­tis­ing, but also the design of every­day objects. Just think of the cit­rus press ‘Juicy Salif’ by Philippe Star­ck or the foam seat­ing sculp­ture ‘Pra­tone’ by the Grup­po Strum,” explains Dr. Silke Claus, Man­ag­ing Direc­tor of bay­ern design, the orga­niz­er of the MCBW.

Fur­ther infor­ma­tion on the back­ground of the key visu­al, such as the con­fus­ing effect of the black and white con­trast and the role of the ‘mon­stera deli­ciosa’, is avail­able in the MCBW sto­ry on the key visu­al of the MCBW 2020.

Design, con­cep­tion and idea of the key visu­al was once again real­ized by the Munich mar­ket­ing agency KOCHAN & PARTNER.

Low­er Bavar­i­an region of Land­shut is region­al partner
Munich Cre­ative Busi­ness Week reg­u­lar­ly enters into part­ner­ships with a region in Bavaria. In addi­tion to the main loca­tion in Munich, the part­ner region has a spe­cial focus. In 2020 and 2021, the Low­er Bavar­i­an region of Land­shut will be a region­al part­ner of the MCBW. Events for pro­fes­sion­als and design afi­ciona­dos will also be offered here from 7 to 15 March 2020!

The MCBW is also divid­ed into two pro­gram areas in 2020: The DESIGN SCHAU! sec­tion is aimed at the design-ori­ent­ed pub­lic, while the spe­cial­ist audi­ence is ori­ent­ed towards events from the CRE­ATE BUSI­NESS! section.

CRE­ATE BUSI­NESS – the MCBW dia­log and net­work­ing plat­form for professionals
With inno­va­tion as its stim­u­lus, design exerts an active, cre­ative, and humane influ­ence on change. With this in mind, MCBW presents big ideas, sus­tain­able trends, and new prod­ucts at con­fer­ences, sym­po­siums, work­shops, recep­tions, and many oth­er events. MCBW fos­ters busi­ness con­tacts, the trans­fer of exper­tise, and live­ly dis­cus­sions among cor­po­rate and design sec­tor par­tic­i­pants and among a vari­ety of cre­ative disciplines.

As a founders’ plat­form ini­ti­at­ed by bay­ern design for com­pa­nies and design­ers with the objec­tive of facil­i­tat­ing suc­cess­ful, effi­cient careers in design, MCBW START UP strength­ens tar­get­ed exchange among design-ori­ent­ed start-ups, young and expe­ri­enced design­ers, and busi­ness experts.

DESIGN SCHAU! – the MCBW show­case for design lovers
Nine days to expe­ri­ence, sam­ple, and under­stand design in all its facets direct­ly on site – exhi­bi­tions, vernissages and oth­er events and ini­tia­tives about design cul­ture orig­i­nat­ing in Bavaria and the rest of the world take place at more than 150 loca­tions around Munich and Bavaria. DESIGN SCHAU! show­cas­es Munich as a vibrant Ger­man cen­ter of design.

MCBW is orga­nized by bay­ern design GmbH. Spon­sors include the Bavar­i­an State Min­istry for Eco­nom­ic Affairs, Region­al Devel­op­ment and Ener­gy, and the City of Munich. Found­ing part­ners include iF Inter­na­tion­al Forum Design GmbH. As MCBW Part­ners, BMW Group, Steel­case, and Ströer pro­vide sub­stan­tial sup­port for the event.