Info-Meet­ing-Point and a design shop pre­miere at the MCBW

Cur­tains up for the first design shop of Munich Cre­ative Busi­ness Week

our­su­per­store, the design shop with a twist, cel­e­brates its pre­miere at the MCBW FORUM. The Insti­tute for Uni­ver­sal Design presents close to 30 curat­ed prod­ucts devel­oped and pro­duced by social enter­pris­es in coop­er­a­tion with design­ers. Vis­i­tors will see eye-can­dy designs and get the oppor­tu­ni­ty to shop! As a wel­come side-effect, each pur­chase sup­ports the social economy. 

The MCBW FORUM at the Uni­ver­si­ty of Tele­vi­sion and Film Munich (HFF) is the first point of con­tact to gath­er infor­ma­tion on the MCBW pro­gram. In addi­tion, it’s a vibrant meet­ing point for design lovers as well as for the pro­fes­sion­al audi­ence offer­ing man­i­fold inspir­ing pro­gram items. The MCBW Steel­case Lounge again pro­vides the ide­al space for net­work­ing activ­i­ties, and after last year’s great suc­cess, also the MCBW DESIGNK­I­NO (DESIGN CIN­E­MA) is ready for round two – this time with the focus areas fash­ion, archi­tec­ture, design in films, and, of course, the ani­ma­go AWARDs 2019 best-of.

The mul­ti-faceted pro­gram offers numer­ous high­lights for the pro­fes­sion­al audi­ence. At “MUC­BOOK Cre­ative Night“, the cre­ative scene of Bavaria meets to net­work. At the evening of the MCBW Part­ner Dis­trict, glob­al enter­pris­es locat­ed in the Low­er-Bavar­i­an region of Land­shut intro­duce them­selves. Dur­ing the “Recruit­ing Days“, lead­ing design agen­cies, enter­pris­es and the Munich Uni­ver­si­ty dis­cuss how the right employ­ees meet the right employ­er. DESIGN­ER­DOCK, an HR con­sult­ing firm for the entire com­mu­ni­ca­tions indus­try, is avail­able to answer ques­tions revolv­ing around the job top­ic at one of the info points. COKREA invites the Amer­i­can jour­nal­ist and writer Cal Fuss­man to Munich. He explains how sto­ry­telling, gen­uine curios­i­ty and the abil­i­ty to ask good ques­tions cre­ate unique design, grow new busi­ness and estab­lish last­ing rela­tion­ships. The Cor­po­rate Lan­guage Insti­tute deals with the relat­ed top­ic of “Lan­guage Design“ and the oppor­tu­ni­ties of a brand that has its own lan­guage. Last, but not least, the “For­ward Fes­ti­val“ brings togeth­er the best inter­na­tion­al and nation­al cre­ative minds.

But also for the non-pro­fes­sion­al, design-savvy pub­lic, there is a lot to see and to expe­ri­ence. For exam­ple, the “Vogl Cre­atives“ exhi­bi­tion, which illus­trates what the favorite design objects of renowned cre­ative pro­fes­sion­als look like. In this exhi­bi­tion, the Vogl print­ing house tells indi­vid­ual sto­ries about the rela­tion­ship between man and prod­uct, visu­al­ized in cards of such unique artistry that makes them design objects themselves.

How to intro­duce kids and young peo­ple to the top­ic of design is the focus of the open car­toon work­shop “Stop-Motion-Trick­film­stu­dio“ orga­nized by the team of Kinderkun­sthaus (Kids Art House): the kids will knead char­ac­ters, design a back­ground and actu­al­ly shoot an ani­mat­ed car­toon, which then can be uploaded to the Kinderkun­sthaus YouTube chan­nel – and in the twin­kle of an eye, their debut film goes viral!

To those who care for a self-iron­ic glance at the world of design, Prof. Markus Frenzl’s book read­ing is a must-go. In his recent­ly pub­lished book “Design­er­glück“ (Designer’s Bliss), he address­es design-spe­cif­ic phe­nom­e­na and the absur­di­ty of designs, sat­i­rizes buzz­words and hypes of the design scene. The author won’t even shy away from ask­ing what the gold­en cur­tains in Trump’s Oval Office say about his lead­er­ship style.