BrauBe­viale – Design for the Bev­er­age Industry

bay­ern design com­ple­ments the BrauBe­viale trade fair with a Knowl­edge Forum to present trends and to offer design solu­tions for sus­tain­able cor­po­rate brand­ing. Themed inter­ac­tive areas and an exhi­bi­tion of select­ed prod­ucts will illus­trate the lat­est trends and intel­li­gent design solu­tions for sus­tain­able cor­po­rate brand­ing. Inno­va­tions will include inter­ac­tive pack­ag­ing, sen­si­tive mate­ri­als, cut­ting-edge com­mu­ni­ca­tion and mar­ket­ing strate­gies, Web 2.0 fan com­mu­ni­ties, icon­ic prod­uct lan­guage and the cre­ation of added value.

Orga­nized by bay­ern design, the Knowl­edge Forum will inten­si­fy part­ner­ships among design­ers, the bev­er­age indus­try, the retail sec­tor and oth­er trade visitors.