Increas­ing dig­i­ti­za­tion across indus­tries deeply impacts all areas of our lives. Ser­vices have become cen­tral fac­tors of inno­va­tion in soci­ety and the econ­o­my for growth and for qual­i­ty of life.

To dif­fer­en­ti­ate them­selves from their com­peti­tors, suc­cess­ful com­pa­nies are inves­ti­gat­ing the expe­ri­ences of the users of their prod­ucts and/or ser­vices. Ser­vice design is a pow­er­ful approach to inno­va­tion which helps busi­ness­es devel­op user expe­ri­ences in line with cus­tomers’ and mar­ket require­ments. Human resources depart­ments offer­ing in-house ser­vices for employ­ees, exec­u­tives, and their cus­tomers (appli­cants), also face new chal­lenges. Inno­v­a­tive ser­vice design can help them opti­mize inter­nal process­es and devel­op rea­son­able solutions.

The speak­er will pro­vide answers to these questions:

  • What is ser­vice design and how is it applied?
  • What are the ben­e­fits of ser­vice design and how has the process been imple­ment­ed suc­cess­ful­ly in human resources departments?
  • What is employ­ee experience?


Speak­er: Dr. Tina Weisser
Inno­va­tion con­sul­tant and uni­ver­si­ty lec­tur­er Dr. Tina Weiss­er has sup­port­ed com­pa­nies with their devel­op­ment and imple­men­ta­tion of inno­v­a­tive ser­vices and prod­ucts for 18 years. Weiss­er draws on her engi­neer­ing and human­i­ties expe­ri­ence (she has a degree in archi­tec­ture and stud­ied psy­chol­o­gy) and her doc­tor­al the­sis on ser­vice design. Her work focus­es on user-cen­tered inno­va­tion, ser­vice design strate­gies and their imple­men­ta­tion, and sys­temic orga­ni­za­tion­al devel­op­ment. Weiss­er is a con­sul­tant, coach, and facil­i­ta­tor of trans­for­ma­tion projects in the field of human-cen­tered design and digitization.