28. April 2021

MCBW START UP 2020: Inno­va­tion und Design

What will innovation and design look like in 2020? What topics are trending? How do start-ups connect new technologies with design? bayern design’s MCBW START UP exhibition at Munich Airport (February 6 through June 30, 2020) offered insights into these topics. Selected design start-ups showcased their design projects which covered everything from sustainability to innovative applications. A platform for founders of companies and for designers, MCBW START UP was sponsored by the Bavarian State Ministry for Economic Affairs. The exhibition was complemented by a symposium held on March 10 and by the TOOLS FOR FOUNDERS workshop series conducted throughout the duration of MCBW. At these workshops, founders became acquainted with the tools needed to establish their enterprises successfully. The exhibition and the symposium were hosted in cooperation with Munich Airport.

exhibition

What will innovation and design look like in 2020? What topics are trending? How do start-ups connect new technologies with design? bayern design’s MCBW START UP exhibition at Munich Airport (February 6 through June 30, 2020) offered insights into these topics.

The 13 projects presented at the exhibition at Munich Airport stood out because of the innovative approaches taken by the young companies showcasing them.

In cooperation with AUDI AG, Aerofoils GmbH of Garching promises surfing fun without wind or waves. The start-up opened a new dimension in aquatic sports when it developed a surfboard that has an electric drive: Users can glide over water virtually soundlessly on a hydrofoil surfboard at speeds of up to 45 km/h.

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nnovative driving fun is the objective of the electric, self-balancing mini vehicle UrmO created by the Munich-based start-up of the same name. Steered without a handlebar, the two-wheeled board has been designed to complement existing public transportation.

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Another exciting innovation is the mouse control application devised by the start-up 4tiitoo of Munich. Called NUIA, this eye-tracking software allows users to control the movements of their cursors on their screens with their eyes. Combined with artificial intelligence, NUIA accelerates digital work and reduces unnecessary mouse movements.

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cosinuss° of Munich has designed cosinuss° One, a high-performance fitness tracker for professional athletes. This tracker monitors a series of vital parameters with a high level of accuracy. Via LED light and a temperature sensor attached to the user’s ear, cosinuss° One measures heart rate, heart rate variability, and body temperature.

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Annu, a start-up formed by international designers and Nuremberg-based craftspeople, uses cutting edge technology to design timeless, sustainable eye-glasses. All frames are 3D printed in line with the latest standards of additive manufacturing and can be adjusted to fit the shape of the user’s face. The temples, made of titanium, are clamped to the frame with no screws required. Even though the finished eye-glasses weigh less than a sheet of paper, they are flexible and robust.

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Two of the start-ups participating in the exhibition operate in the field of interior design. The first, HEAVN of Munich, designs and distributes lamps for office environments. They intelligently align the intensity, color temperature, and direction of the light emitted with the time of day or the respective application. The lamps’ 10.000 lux light can be regulated, ranges from reddish to blueish tones, and has activating and calming effects.

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The other start-up, Sandhelden of Gersthofen, has managed to print bathroom fixtures, for example, sinks and bathtubs, using sand. In an additive process, sand and glue are pressed into shape layer by layer using high-precision nozzles. All products can be customized to meet the user’s requirements.
Innovative products and functions also have been developed for use outdoors. Höfats, a young design firm of Kempten, has reinvented open fires with its development of a multi-functional campfire site named CUBE. When turned, in a matter of seconds the powder-coated stainless steel stool transforms into a fire pit for cozy barbecue events. This unique combination definitely is innovative!

Good design drives sustainability as could be seen in the exhibits contributed to the MCBW START UP Innovation and Design exhibition by other start-ups.
The mobility industry was represented by two young companies focusing on driving sustainable products. Sono Motors is in the process of developing a battery-operated electric vehicle named Sion which can be charged with electricity from the grid as well as through solar cells integrated into its body. The entire concept behind Sion is built on sustainability – from the procurement of raw materials to the production of the vehicle using 100% green electricity. In addition, the vehicle operates on a renewable energy source.
Jointly with diverse project partners, the start-up Adaptive City Mobility (ACM) has devised a mobility concept for inner-city traffic. The concept comprises a battery-operated electric vehicle, a network of stations for exchanging battery modules, and a digital infrastructure for renting the cars.

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The Munich-based start-up WYE produces Neolign, a sustainable material, 85% of which is made of recycled wood fibers, and uses the material to create functional tables and seating concepts. Originating as waste products of the wood industry, the fibers are combined with colored pastes and polymers into Neolign. The innovative material follows the cradle-to-cradle principle and can be re-shaped into new pieces of furniture again and again.
The remodeling industry has produced a number of innovative and sustainable solutions as well: flissade, a movable floor-length window front for homes, was developed by two architects from Munich. Moved via rails on the ceiling and the floor, flissade makes it possible to integrate a balcony into the living area. Thanks to triple glazing, the product offers optimal heat and sound insulation and seals against the elements.

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Pfeffer & Frost, a Nuremberg-based start-up in the packaging industry, offers a new, plastic-free concept for packing traditional Nuremberg gingerbread. The gingerbread is enveloped in a biodegradable plastic wrap and then packed into a newly designed stable cardboard box. The colorful, expressive design on the box differs substantially from the typical design of conventional gingerbread packaging.

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The MCBW START UP exhibition at Munich Airport’s Terminal 2, Level 04, Check-in Area South, ran from February 6 to June 30, 2020.
MCBW START UP, a founders’ platform for companies and designers, was sponsored by the Bavarian State Ministry for Economic Affairs. It was complemented by a symposium held on March 10, 2020 and the TOOLS FOR FOUNDERS workshop series which took place during MCBW 2020 and provided founders with tools for the successful establishment of their businesses. The exhibition and the symposium were hosted in cooperation with Munich Airport.

Partners MCBW START UP

symposium

To complement the MCBW START UP exhibition, bayern design presented the first symposium on INNOVATION AND DESIGN during MCBW. Two outstanding field-based motivational speeches and a panel discussion on March 10, 2020 at the Munich Airport Press Center shed further light on the topic.

Martina Merz, communications designer active in the field of sustainability, brand developer, and design consultant, hosted and facilitated the symposium. In her introduction, Merz referred to a discussion she had with Prof. Dr. Annika Frye, who had to cancel her participation in the event on short notice, regarding the levels of freedom and structure required to enable and promote innovation through improvisation.

Achim Staude, Design Manager at Sono Motors, gave the first speech at the symposium. He talked about the company’s successful evolution from builder of a solar vehicle in the founder’s garage to developer, most recently, of a Solar Electric Vehicle (SEV) called Sion which will go into production shortly. In passing, the development of the solar cells integrated into large parts of Sion has facilitated the generation of the world’s lightest stable solar panel. Staude emphasized the significance of the community to the innovation process and to financing via crowdfunding: Interested parties were included in design- and color-related decisions and were invited to test drive Sion and provide feedback.

Next, Heiko Tullney, Creative Director of Hamburg-based agency Indeed Innovation, delineated how the agency uses prototypes in feedback loops to create products and services. The first step in the design process is the conducting of a comprehensive analysis of problems and of the target groups the product will address. Then, Indeed Innovation and the client define the general goal the product must meet, for example, creating value, increasing profits or, in extreme cases, saving the world. The next steps in the process include developing the design during operations based on simple prototypes and assessing whether the goal can be met.

When the panel convened, Staude and Tullney discussed the topic of innovation and design with Dr. Marc Wagener, CEO of LabCampus, which is under development at Munich Airport. Participants were given the opportunity to address the panelists and share experiences when talks continued at a get-together at the MCBW START UP exhibition in Terminal 2 of Munich Airport.
MCBW START UP, a founders’ platform for companies and designers, was sponsored by the Bavarian State Ministry for Economic Affairs. It was complemented by a symposium held on March 10, 2020 and the TOOLS FOR FOUNDERS workshop series which took place during MCBW 2020 and provided founders with tools for the successful establishment of their businesses. The exhibition and the symposium were hosted in cooperation with Munich Airport.

Participants Symposium MCBW START UP