MUNICH CREATIVE BUSINESS WEEK (MCBW) is Germany’s largest design event, and at the same time an international showcase for the creative industry and the design sector in Bavaria. Over a period of nine days, MCBW provides companies and designers from all fields with the opportunity to present themselves to experts and the design-interested public in Munich and the surrounding area in various event formats, such as exhibitions, lectures, talks, panel discussions, etc.
Following the leitmotif “Design connects” and the two program areas, CREATE BUSINESS! for Professionals and DESIGN SCHAU! for Design Lovers, stimulating design experiences are created, expert knowledge is shared, reports on trends and the latest innovations are presented and contacts are established to enable an all-encompassing immersion into the world of design.
The Munich design week emphasizes its concept- and content-based orientation with changing thematic focuses alongside the major social trends: 2021’s slogan “Shaping futures by Design” is not just due to the debates on COVID-19, climate change and the energy revolution, since it is also good design that drives the future: ecologically, economically and socially. Accordingly, the future of education, health, work, security, communication and cities will be presented and discussed in six thematic clusters during MCBW.