MCBW 2021

MUNICH CRE­ATIVE BUSI­NESS WEEK (MCBW) is Germany’s largest design event, and at the same time an inter­na­tion­al show­case for the cre­ative indus­try and the design sec­tor in Bavaria. Over a peri­od of nine days, MCBW pro­vides com­pa­nies and design­ers from all fields with the oppor­tu­ni­ty to present them­selves to experts and the design-inter­est­ed pub­lic in Munich and the sur­round­ing area in var­i­ous event for­mats, such as exhi­bi­tions, lec­tures, talks, pan­el dis­cus­sions, etc.

Fol­low­ing the leit­mo­tif “Design con­nects” and the two pro­gram areas, CRE­ATE BUSI­NESS! for Pro­fes­sion­als and DESIGN SCHAU! for Design Lovers, stim­u­lat­ing design expe­ri­ences are cre­at­ed, expert knowl­edge is shared, reports on trends and the lat­est inno­va­tions are pre­sent­ed and con­tacts are estab­lished to enable an all-encom­pass­ing immer­sion into the world of design.

The Munich design week empha­sizes its con­cept- and con­tent-based ori­en­ta­tion with chang­ing the­mat­ic focus­es along­side the major social trends: 2021’s slo­gan “Shap­ing futures by Design” is not just due to the debates on COVID-19, cli­mate change and the ener­gy rev­o­lu­tion, since it is also good design that dri­ves the future: eco­log­i­cal­ly, eco­nom­i­cal­ly and social­ly. Accord­ing­ly, the future of edu­ca­tion, health, work, secu­ri­ty, com­mu­ni­ca­tion and cities will be pre­sent­ed and dis­cussed in six the­mat­ic clus­ters dur­ing MCBW.