28. April 2021

Fach­Pack 2019:

Pre­mi­um Envi­ron­men­tal­ly Friend­ly Packaging

Sus­tain­abil­i­ty and envi­ron­men­tal pro­tec­tion are top­i­cal themes that also play an increas­ing­ly impor­tant role in the pack­ag­ing indus­try. Dur­ing Fach­Pack 2019, the lead­ing Euro­pean trade fair for pack­ag­ing, tech­nol­o­gy and pro­cess­ing, bay­ern design addressed the top­ic in an exhi­bi­tion host­ed joint­ly with Nürn­bergMesse. The close to 40 inno­v­a­tive exhibits from around the world empha­sized the process of sus­tain­able pack­ag­ing design which requires a vari­ety of approach­es. The inno­v­a­tive pack­ag­ing ideas and con­cepts were orig­i­nat­ed by design­ers from Aus­tralia, the Unit­ed Arab Emi­rates, Ger­many, Chile, and the Unit­ed States. They drew upon con­tem­po­rary trends and mate­ri­als to present future-ori­ent­ed and cre­ative designs relat­ed to the five themed areas: recy­cled pack­ag­ing, resource-pre­serv­ing mate­ri­als, reusable pack­ag­ing and sys­tems, envi­ron­men­tal­ly sound process­es, and design as added val­ue. At the con­cur­rent Forum Pack­Box, indus­try experts gave brief pre­sen­ta­tions on pre­mi­um envi­ron­men­tal­ly friend­ly packaging.

Recy­cled Packaging

The goals set by the EU for the recy­cling of pack­ag­ing call for new approach­es from man­u­fac­tur­ers and the recy­cling indus­try. By 2025, 55% of all munic­i­pal waste will have to be recy­cled. Thus, numer­ous cur­rent research projects focus pre­dom­i­nant­ly on upcy­cling plas­tic waste or reusing it for pack­ag­ing. What appli­ca­tions can use recy­clates and what solu­tions have com­pa­nies devel­oped to improve the recy­cling of packaging?

The renewable product range from Arup (Copyright: Arup & Paul Carstairs)
The renewable product range from Arup (Copyright: Arup & Paul Carstairs)
The WiHa tool set by PicoFinish
The WiHa tool set by PicoFinish

ARUP

Design agency Arup and social enter­prise Goldfin­ger Fac­to­ry joined forces to devel­op a series of charm­ing organ­ic con­tain­ers for stor­ing food­stuffs includ­ing condi­ments, nuts, cere­als and oth­er dry goods, or desk sup­plies such as paper clips, pens, draw­ing and paint­ing uten­sils, and even toys. The lids on the repur­posed milk con­tain­ers are made of recy­cled wood.

Found­ed in 2013, Goldfin­ger Fac­to­ry is an award-win­ning social enter­prise for sus­tain­able design that offers bespoke con­cepts for fur­ni­ture and oper­ates a fur­ni­ture store. Goldfin­ger Fac­to­ry coop­er­ates with an acad­e­my where dis­ad­van­taged youth can learn to hone their arti­sanal and artis­tic skills and learn ways to process recy­cled mate­ri­als. All of Goldfin­ger Factory’s work is guid­ed by the firm’s pas­sion for the cir­cu­lar econ­o­my and ensur­ing an inclu­sive com­mu­ni­ty. Arup is an inde­pen­dent firm of design­ers, plan­ners, engi­neers, con­sul­tants, and tech­ni­cal spe­cial­ists active in all areas of mod­ern econ­o­my and society.

PicoFinish/WiHa

he pack­ag­ing of the PicoFin­ish® Set stands out because of its unique com­bi­na­tion of mate­ri­als. In addi­tion to an inlay made of envi­ron­men­tal­ly friend­ly card­board, Wiha also con­sid­ered the aspect of sus­tain­abil­i­ty for the trans­par­ent slip­case made of organ­i­cal­ly based PET, 30% of which is pro­duced from renew­able raw mate­ri­als includ­ing sug­ar­cane, and 70% of which is made from recy­cled PET. This means sig­nif­i­cant­ly few­er CO2 emis­sions are gen­er­at­ed dur­ing production.

Wiha is one of the world’s lead­ing man­u­fac­tur­ers of hand tools for pro­fes­sion­al use in indus­tri­al and arti­sanal appli­ca­tions. Found­ed 80 years ago as a small fam­i­ly-run oper­a­tion, the com­pa­ny has evolved into a glob­al play­er, still owned and run by the Hahn fam­i­ly. Wiha’s mis­sion is to sim­pli­fy every­day tasks for users through its port­fo­lio of inno­v­a­tive hand tools. The tools are tai­lored to users’ require­ments to increase effi­cien­cy, reduce costs, and pre­serve health.

Descrip­tions of addi­tion­al exhibits can be found in our brochure on the Pre­mi­um Envi­ron­men­tal­ly Friend­ly Pack­ag­ing spe­cial exhi­bi­tion at Fach­Pack 2019.

Resource-pre­serv­ing Materials

What is the opti­mal way to con­nect sus­tain­abil­i­ty and pack­ag­ing? For com­pa­nies, the answer to this ques­tion depends on their indus­try: Paper man­u­fac­tur­ers see the solu­tion in paper-based pack­ag­ing and pro­duc­ers of plas­tics and sup­pli­ers of alu­minum pack­ag­ing refer to the mas­sive mate­ri­als sav­ings (which equals using few­er mate­ri­als while enhanc­ing the func­tions) and the increas­ing recy­cla­bil­i­ty of their mate­ri­als. What does the mar­ket have to offer?

TBWA/RAAD

A new twist to hand­ing out sam­ples and a new medi­um: The OMO Tag resem­bles any oth­er tag on a piece of cloth­ing but this tag is made of OMO deter­gent and thus is 100% water-sol­u­ble. To pro­mote aware­ness of an active lifestyle, TBWA\RAAD joined forces with the largest sport­ing goods retail­er in Lebanon and placed the tags on gar­ments which typ­i­cal­ly become very soiled. The user sim­ply removes the tag and adds it to the load in the wash­ing machine.

TBWA\RAAD was found­ed in the Unit­ed Arab Emi­rates in 2000 with the goal of extend­ing the pres­ence of TBWA World­wide in the Mid­dle East and in Africa. The net­work has more than 1,000 mem­bers respon­si­ble for four main divi­sions: adver­tis­ing, dig­i­tal, shop­per mar­ket­ing, and pub­lic rela­tions. The team, known as The Dis­rup­tion® Com­pa­ny, is the cul­tur­al dri­ver for the 21st cen­tu­ry busi­ness of devel­op­ing trail­blaz­ing ideas for inte­grat­ing brands into the area’s cul­ture and extend­ing brands’ shares in the future.

Descrip­tions of addi­tion­al exhibits can be found in our brochure on the Pre­mi­um Envi­ron­men­tal­ly Friend­ly Pack­ag­ing spe­cial exhi­bi­tion at Fach­Pack 2019.

Reuse Sys­tems

In Ger­many, reusable pack­ag­ing is most com­mon­ly seen in the bev­er­age aisles of stores – the reuse of glass and PET bot­tles helps pre­serve resources. How­ev­er, the advan­tages of reusable pack­ag­ing also can be har­nessed in the (com­mer­cial) logis­tics sec­tor where it can be inte­grat­ed opti­mal­ly into a cir­cu­lar sys­tem con­cept and its qual­i­ty tends to pre­vail over that of dis­pos­able pack­ag­ing. In turn, this offers enhanced pro­tec­tion for the respec­tive prod­ucts. Also, reusable pack­ag­ing ensures that less pack­ag­ing waste is gen­er­at­ed dur­ing the life­cy­cle of indi­vid­ual prod­ucts. Reusable pack­ag­ing can be made from a vari­ety of materials.

The sustainable insulating jute packaging from kompackt61
The sustainable insulating jute packaging from kompackt61
The cotton swabs from LastSwab are produced in a resource-saving way and can be used several times.
The cotton swabs from LastSwab are produced in a resource-saving way and can be used several times.

kompackt61

kompackt61 of Nurem­berg devel­oped sus­tain­able insu­lat­ed pack­ag­ing made from jute for mail-order busi­ness­es to use as an eco­log­i­cal­ly respon­si­ble alter­na­tive to Sty­ro­foam. Jute has excel­lent shock-absorb­ing and insu­lat­ing prop­er­ties, ensur­ing the safe trans­porta­tion of sen­si­tive food­stuffs and oth­er goods. Also, jute is a nat­ur­al fiber which makes the entire prod­uct, includ­ing the wrap­ping, 100% com­postable. Con­sumers can dis­pose of it in their organ­ic-waste bins or oth­er­wise com­post the mate­r­i­al. kompackt61 was elect­ed the win­ner of the Busi­ness Plan Wet­tbe­werb Nord­bay­ern by BayStartUP.

LastSwab

The LastSwab team – Kåre Frand­sen, Isabel Aagaard, and Nico­las Aagaard – is com­mit­ted to cre­at­ing sus­tain­able alter­na­tives for items used dai­ly. Approx­i­mate­ly 18 months ago, the team decid­ed to tack­le the prob­lem of 550 bil­lion cot­ton swabs being pro­duced every year, a large per­cent­age of which pol­lute oceans and beach­es. The solu­tion is LastSwab: The case is made of bio-degrad­able plas­tic, the rod is made of nylon, and the tip is made of sil­i­cone. Because LastSwab can be cleaned eas­i­ly and thor­ough­ly, it can be used over and over again, thus sav­ing resources and pro­tect­ing the environment.

Descrip­tions of addi­tion­al exhibits can be found in our brochure on the Pre­mi­um Envi­ron­men­tal­ly Friend­ly Pack­ag­ing spe­cial exhi­bi­tion at Fach­Pack 2019.

Evi­ron­men­tal­ly friend­ly Processes

Envi­ron­men­tal­ly sound process­es are part of all the sus­tain­able cor­po­rate strate­gies that have become deeply root­ed in many com­pa­nies. Mea­sures include improv­ing the ener­gy effi­cien­cy of equip­ment and reduc­ing waste and mate­ri­als (e.g., by devel­op­ing thin­ner films). In addi­tion, com­pa­nies are choos­ing to use mate­ri­als that do not leave a large eco­log­i­cal footprint.

Areka­pak

Areka­pak pack­ag­ing is gen­uine, eco­log­i­cal, and stands out due to its dis­tinc­tive aes­thet­ics. The ver­sa­tile pack­ag­ing is robust, heat- and cold-resis­tant, and has an organ­ic water-repel­lent surface.

Areka­pak designs sus­tain­able prod­uct pack­ag­ing made from Are­ca palm leaves which are agri­cul­tur­al byprod­ucts accrued in large vol­umes in India. The leaves can be pressed into shape using only heat and pres­sure, no chem­i­cals. This is why the pack­ag­ing is 100% nat­ur­al and can be rein­sert­ed into the nat­ur­al cycle com­plete­ly at the end of its lifespan.

Descrip­tions of addi­tion­al exhibits can be found in our brochure on the Pre­mi­um Envi­ron­men­tal­ly Friend­ly Pack­ag­ing spe­cial exhi­bi­tion at Fach­Pack 2019.

Design as added Value

Design increas­ing­ly is deemed to be the key to sus­tain­able eco­nom­ic suc­cess and acts as a store­front draw­ing atten­tion to com­pa­nies. Good prod­ucts ben­e­fit from well-thought-out and well-struc­tured pack­ag­ing design.

SOAP­BOT­TLE is pack­ag­ing made of soap. As the liq­uid con­tent of the con­tain­er is being used, the soap exte­ri­or slow­ly dis­solves. Emp­ty con­tain­ers can be used as hand soap or processed into deter­gent. Because it is made of nat­ur­al ingre­di­ents, soap is bio-degrad­able and does not add to land­fills. The con­cept plays with the process of dis­solv­ing, the trans­for­ma­tion of objects, and the indi­vid­u­al­i­ty result­ing from these elements.

Jon­na Bre­it­en­hu­ber com­plet­ed a one-year pre­lim­i­nary study pro­gram in design at Werk­bund Werk­statt in Nurem­berg and then stud­ied indus­tri­al design at Ost­bay­erische Tech­nis­che Hochschule in Regens­burg. She attained a master’s degree in prod­uct design in 2019 from Uni­ver­sität der Kün­ste in Berlin. SOAP­BOT­TLE was a com­po­nent of Breitenhuber’s final project.

Descrip­tions of addi­tion­al exhibits can be found in our brochure on the Pre­mi­um Envi­ron­men­tal­ly Friend­ly Pack­ag­ing spe­cial exhi­bi­tion at Fach­Pack 2019.