Design and Strat­e­gy for Suc­cess­ful Brands

The suc­cess of com­pa­nies and the cre­ative sec­tor hinges on the right brand strat­e­gy. At the Entre­pre­neurs’ Forum ini­ti­at­ed by IHK Schwaben and bay­ern design, three experts will dis­cuss their approach­es that are both strate­gic and suit­able for dai­ly operations.

Par­tic­i­pants will be intro­duced to inno­v­a­tive design meth­ods and process­es for devel­op­ing a sus­tain­able brand image and will have the oppor­tu­ni­ty to chal­lenge these approach­es. How do brands man­age to con­tin­ue devel­op­ing in the face of rapid changes in the dig­i­tal world and clients’ increas­ing requirements?

Speak­ers will include Mar­ti­na Merz (mërz punkt GmbH & Co.), Mar­cel Schu­bert (erfüll­bar) and Susanne Schulz (markeschulz). The Entre­pre­neurs’ Forum will take place from 1:00 p.m. to 6:00 p.m. and will be fol­lowed by a get-togeth­er in a relaxed environment.

Par­tic­i­pa­tion is free.