Design and Strat­e­gy for Suc­cess­ful Brands

Entrepreneurs' Forum

The success of companies and the creative sector hinges on the right brand strategy. At the Entrepreneurs’ Forum initiated by IHK Schwaben and bayern design, three experts will discuss their approaches that are both strategic and suitable for daily operations.

Participants will be introduced to innovative design methods and processes for developing a sustainable brand image and will have the opportunity to challenge these approaches. How do brands manage to continue developing in the face of rapid changes in the digital world and clients’ increasing requirements?

Speakers will include Martina Merz (mërz punkt GmbH & Co.), Marcel Schubert (erfüllbar) and Susanne Schulz (markeschulz). The Entrepreneurs’ Forum will take place from 1:00 p.m. to 6:00 p.m. and will be followed by a get-together in a relaxed environment.

Participation is free.