Cre­ate the meta­verse. Workshop

“The con­cept of the Meta­verse is much more than a video game, a VR appli­ca­tion, or a PR coup by Face­book. In one sen­tence, it’s best under­stood as the next — per­haps even bet­ter for soci­ety — stage in the evo­lu­tion of the Inter­net.” Michael Jonas, Simon Graff

The work­shop will intro­duce the var­i­ous plat­forms and tech­nolo­gies that can all be grouped under the con­cept of the Meta­verse. From new-work envi­ron­ments, spa­tial net­works to video games, the plat­forms offer a vari­ety of func­tions that com­pa­nies, brands and design­ers can use for them­selves. In addi­tion, dif­fer­ent users and com­mu­ni­ties are addressed on the var­i­ous platforms.

In the sec­ond, applied part of the work­shop, par­tic­i­pants will design their own avatars under guid­ance and explore the vir­tu­al world and the poten­tial of a metaverse.


The work­shop will be led by Prof. Michael Jonas and Simon Graff.

Michael Jonas is Pro­fes­sor of Dig­i­tal Design and Brand Com­mu­ni­ca­tion at the Brand Uni­ver­si­ty of Applied Sci­ence in Ham­burg. Jonas has been teach­ing and research­ing in the field of aug­ment­ed, vir­tu­al and mixed real­i­ty for eight years.

Simon Graff most recent­ly man­aged XR and inno­va­tion projects at Ham­burg-based media agency ROBA Impact as Direc­tor Inno­va­tion before found­ing Meta­verse agency FOR REAL?! in 2021, which focus­es on con­sult­ing at the inter­sec­tion of dig­i­tal trends, vir­tu­al expe­ri­ences and (XR) tech­nol­o­gy. Simon is also active as a speak­er, men­tor, advi­so­ry board and consultant.

Tar­get group

The event is aimed at com­pa­nies, design­ers and inter­est­ed pro­fes­sion­als. Please note: Tech­ni­cal or design knowl­edge is not necessary.


To par­tic­i­pate, please reg­is­ter first at Nurem­berg Dig­i­tal Fes­ti­val. After­wards you can pur­chase your tick­et via Eventbrite.

Ear­ly Bird Tick­et: 30 €

Reg­u­lar Tick­et: 45 €