BrauBe­viale 2020: time to rethink — Design Edition

Dur­ing BrauBe­viale 2020 bay­ern design presents a spe­cial design show called “time to rethink — Design Edi­tion”. Due to cur­rent events the show will be pre­sent­ed online only. Video inter­views with design­ers and experts pub­lished on bay­ern design’s web­site show what role small series can play in explor­ing new areas – for large, medi­um, and small-sized companies.

The small series offers the oppor­tu­ni­ty to test new ori­en­ta­tions, to access new mar­kets and mate­ri­als, and to use tran­si­tion peri­ods in a future-ori­ent­ed man­ner. Design func­tions as a deci­sive fac­tor in brand­ing and dif­fer­en­ti­a­tion from the com­pe­ti­tion. In addi­tion to strength­en­ing the brand core, new busi­ness areas can be tar­get­ed. Future-rel­e­vant top­ics such as sus­tain­abil­i­ty can thus be new­ly devel­oped and inte­grat­ed into the brand image.

Every exper­i­ment aims to sta­bi­lize. Prod­uct and indus­tri­al design act as a car­ri­er of inno­va­tion — both in terms of design and process-ori­ent­ed. Inno­v­a­tive graph­ic design con­tributes to a change in per­cep­tion and, togeth­er with inter­ac­tion and user e peri­ence design, to new expe­ri­ences for cus­tomers. In doing so, design­ers devel­op new strate­gic trends and cre­ate oppor­tu­ni­ties to inte­grate those into their own company.

“time to rethink — Design Edi­tion” offers the chance to be inspired for the future and to try new paths. Vis­it bay­ern design’s web­site and browse online through our dig­i­tal exhi­bi­tion.