22. December 2021

Hap­py Hol­i­days from bay­ern design

Dear design enthu­si­asts, dear com­pan­ions and coop­er­a­tion part­ners, dear mem­bers of bay­ern design

although it is not yet a full year that I have been able to expe­ri­ence with bay­ern design, it already feels so famil­iar that we can take a brief look back togeth­er and then pow­er­ful­ly look for­ward to new hori­zons. We at bay­ern design are hap­py about all that we have cre­at­ed and ini­ti­at­ed togeth­er with you in 2021.Time and again, we have been able to show what we mean by #Design­Con­nects:

Dur­ing the tenth Munich Cre­ative Busi­ness Week (MCBW), we spent nine days vir­tu­al­ly bring­ing peo­ple and ideas into con­ver­sa­tion across geo­graph­i­cal and tem­po­ral bar­ri­ers in a new­ly cre­at­ed dig­i­tal space.  Around 35,000 peo­ple exchanged ideas in more than 120 dig­i­tal and hybrid work­shops, con­fer­ences, sym­posia, webi­na­rs, exhi­bi­tions as well as streams. And many peo­ple reached out to us after­wards, call­ing MCBW an exem­plary shin­ing light in the Coro­na pan­dem­ic. Once again, the impor­tance and pow­er of the cre­ative and cul­tur­al indus­tries shone through!

In Sep­tem­ber, we were able to par­tic­i­pate in the Inter­na­tion­al Motor Show IAA Mobil­i­ty for the first time with our own pavil­ion. Under the slo­gan “Open mind­ed to new visions”, we pre­sent­ed design as a cen­tral suc­cess fac­tor for the entire mobil­i­ty indus­try and gave a broad audi­ence insights into oth­er­wise hid­den design processes.

And at the spe­cial show, FACH­PACK vis­i­tors got to see inno­v­a­tive pack­ag­ing ideas and con­cepts from design­ers from all over the world. They illus­trat­ed how impor­tant cir­cu­lar think­ing is for the devel­op­ment of new mate­ri­als and prod­ucts and pro­vid­ed a rich source of inspi­ra­tion for new trends and impuls­es in the pack­ag­ing indus­try. Here, too, we tied up loose ends and closed loops.

We have also ini­ti­at­ed a num­ber of things with­in bay­ern design. We are cur­rent­ly work­ing on our brand refine­ment and prepar­ing the re-launch of our web­site for you.

What we do at bay­ern design thrives on the exchange between peo­ple and the shared enthu­si­asm for design. In order to be able to feel exact­ly this atmos­phere more inten­sive­ly again, we decid­ed to post­pone the MCBW 2022 by two months. Now, true to the annu­al theme “Mov­ing Hori­zons”, we are look­ing for­ward with excite­ment to numer­ous vis­i­tors in May 2022.

We would like to thank you very much for your loy­al­ty to bay­ern design, to MCBW and for the good coop­er­a­tion and sup­port. The entire bay­ern design team wish­es you a relax­ing hol­i­day sea­son, a hap­py new year, and lots of strength and inspi­ra­tion for shap­ing our future togeth­er. Please con­tin­ue to take good care of your­self and stay in good spirits.

Best regards, Nadine Vicen­ti­ni and the bay­ern design team