SDD Work­shop I

The work­ing envi­ron­ment of a new generation

What makes the GenZ tick? How does it want to work and what does that mean for my com­pa­ny? These are the ques­tions that Susanne Schöb and Lukas Unter­holzn­er (Crit­i­cal Friends) will address in their work­shop. It is about the short­age of skilled work­ers, val­ues, inno­v­a­tive strength and trans­for­ma­tion­al per­for­mance — top­ics that are par­tic­u­lar­ly rel­e­vant for entre­pre­neurs, employ­ees in the areas of HR or com­pa­ny culture.


Get to know each other:

09:45 Wel­come Cof­fee & Networking
10:15 Wel­come and out­look on the day
10:30 Interaction

Be inspired:

10:45 a.m. Impulse on the work­ing world of the future
11:15 a.m. Q+A
11:30 a.m. Short break

The work­ing world of a new gen­er­a­tion — How do com­pa­nies remain attrac­tive and fit for the future?

11:45 a.m. Intro­duc­tion Work­shop day, approach
12:00 Dis­cov­er based on the ques­tion “What vision of a work­ing world of the future can we derive from the pre­vi­ous impulse?” Illus­trat­ed by the ques­tions: Why? How? What?
13:00 Lunch break
13:30 Dis­rupt based on the ques­tion Why/How and What are com­pa­nies work­ing on today?
14:00 Deliv­er using the ques­tions What dis­crep­an­cies are we fac­ing? We com­pare our vision­ary ideas and iden­ti­fy levers to move from today to tomorrow.
15:00 Short break


15:15 Pitch­es of the results of the group work to each other.
15:45 Open facil­i­tat­ed con­ver­sa­tion based on the ques­tion “What do we learn from the dis­crep­an­cies?” between the groups
16:15 “Some­thing to take home and remember”
17:00 Offi­cial end

Work­shop hosts

Susanne Schöb

Susanne Schöb is Co-Founder and Man­ag­ing Direc­tor of CRIT­I­CAL FRIENDS, TEDxYouth@Munich , cura­tor, social sci­en­tist M.A. and con­sul­tant for stake­hold­er man­age­ment, inno­va­tion and sus­tain­abil­i­ty in companies.

Lukas Unter­holzn­er

Lukas Unter­holzn­er is a trans­for­ma­tion design­er M.A., spe­cial­ized in top­ics such as cir­cu­lar econ­o­my, bioe­con­o­my, dig­i­tal­iza­tion and holis­tic respon­si­ble design.


Tick­ets 39 €
Reduc­tion for mem­bers of bay­ern design forum e.V. and for stu­dents: 19 €.

The work­shop is part of the Social Design Days Nurem­berg (Octo­ber 11 — 13, 2023) by bay­ern design. The Social Design Days Nurem­berg are spon­sored and sup­port­ed by the Cham­ber of Indus­try and Com­merce Nurem­berg for Mid­dle Fran­co­nia and the Eco­nom­ic Devel­op­ment of the City of Nurem­berg.