Our pro­gram

At bay­ern design we pro­vide pro­fes­sion­als from diverse fields with design-cen­tered sup­port and con­nec­tions. To this end, we orga­nize events, exhi­bi­tions, and par­tic­i­pa­tion in trade fairs, and we sup­port voca­tion­al train­ing and research in the field of design. We ensure that all our for­mats pro­vide ample oppor­tu­ni­ties for net­work­ing and estab­lish­ing new contacts.

How can com­pa­nies improve their prod­ucts, ser­vices, com­mu­ni­ca­tion, and mar­ket­ing with the help of design? Our busi­ness pan­els set out to explore answers to this ques­tion. Offered in coop­er­a­tion with the region­al cham­bers of com­merce and indus­try, the pan­els address busi­ness own­ers, CEOs, and design pro­fes­sion­als alike. Joint­ly with experts, we present new design-dri­ven solu­tions to cur­rent chal­lenges in cor­po­rate man­age­ment. The events are held through­out Bavaria.

Our per­spec­tives by design for­mat aims at view­ing design from new angles. We work with experts in the fields of sci­ence, busi­ness, and design to assess rel­e­vant top­ics from inter­dis­ci­pli­nary per­spec­tives with the goal of shed­ding light on the broad con­nec­tions of design. Past top­ics include the role of aes­thet­ics, cir­cu­lar­i­ty, and the future of cre­ativ­i­ty in times of arti­fi­cial intelligence.

Our open house for­mat is all about inspi­ra­tion and exchange. Our mem­bers open their busi­ness­es to the design com­mu­ni­ty to ignite dia­log through their work. From agen­cies to man­u­fac­tur­ers, all our open-house events focus on learn­ing about work process­es and out­comes and meet­ing peo­ple. Most recent­ly, we vis­it­ed BMW Group, Leon­hard Kurz, Steel­case, and the stil­bezirk and Flu­id agencies.

Trade fairs are where the cor­po­rate world comes togeth­er, deals are made and inno­va­tions are intro­duced. Whether at trade fairs for auto­mo­tive, bev­er­ages, or pack­ag­ing, we reg­u­lar­ly offer pre­sen­ta­tions, lec­tures, and tours (Design­walks) and inform our audi­ence about good and sus­tain­able design.

Design is an inte­gral part of muse­ums. Div­ing in and open­ing minds – exhi­bi­tions and events offer excel­lent oppor­tu­ni­ties to engage with the pub­lic. Through col­lab­o­ra­tions with insti­tu­tions such as Nuremberg’s Neues Muse­um and Kun­sthalle, we pro­vide insights into cur­rent design assign­ments, trends, and possibilities.

Design is part of the cur­ricu­lum of close to 25 uni­ver­si­ties and acad­e­mies in Bavaria. We cre­at­ed our design cam­pus net­work­ing event to fos­ter dia­log and exchange among design pro­fes­sors at all types of aca­d­e­m­ic insti­tu­tions across the state. Every year, a dif­fer­ent insti­tu­tion par­tic­i­pates in host­ing design campus.

If you are eager to learn more about design, trends, and new meth­ods, we invite you to explore our research text cat­e­go­ry reg­u­lar­ly for arti­cles writ­ten by select­ed experts in the field, research, and the cor­po­rate world. What are the advan­tages of design man­age­ment for your busi­ness? What trends in sus­tain­able pack­ag­ing design have been iden­ti­fied? What are col­lab­o­ra­tive design process­es? While design is many things, it is not always entire­ly self-explana­to­ry. We want our research texts to help you stay up to date and under­stand design even bet­ter. Access our research texts here.

Our stud­ies show our com­mit­ment to mak­ing trans­par­ent the mean­ing of design for the cor­po­rate world. To this end, we work with acclaimed sci­en­tists and lead­ing com­pa­nies to exam­ine design’s mech­a­nisms of action in busi­ness prac­tice. Our two most recent stud­ies pro­vide robust empir­i­cal evi­dence of a clear link between design and busi­ness suc­cess. Click  on the links for our study of the eco­nom­ic rel­e­vance of design and our study of design capa­bil­i­ty.