Intelligent, sustainable package design
26. September 2016
Nuremberg, Germany. At the Forum for Design Knowledge (Hall 5, booth 5-211), bayern design will present more than 40 groundbreaking examples of packaging from Brazil to Nuremberg and Japan, all of which are characterized by specifically intelligent or sustainable design. Background information on the designs and the manufacturers will be provided in a brochure available at bayern design’s booth where trade visitors also will have the opportunity to discuss the themes of the exhibition – added value and design, materials and design, and brands and design – with experts at the booth. On September 27, 2016, bayern design will contribute to the speech program at PackBox, the trade fair’s forum in Hall 3A, booth 3-315, with a presentation on the future of packaging design.
Added value and design
A lid that doubles as a butter knife, a sensor that determines the expiration date of milk based on the temperature and the date the carton was opened, a bottle cap that is also a toy, a packing box for making tea or coffee, moving boxes developed as a permanent reusable system – all these smart ideas offer true added value to the consumer. At the themed island titled Smart Packaging, designers from brandpack and Indeed Innovation will share information with visitors about the latest trends and holistic development processes in packaging design.
Materials and design
Plastic packaging made from sugar cane, hay-based egg cartons, cardboard “tins” for Nuremberg’s gingerbread, alternative organic materials including agar and sand, and recycled plastics recovered from the ocean – all these products offer hope for a more sustainable deployment of resources for packaging, formerly a one-use item. The designers behind these concepts and ideas are aiming to reduce the need for landfill sites and strengthen environmentally-friendly closed-loop systems: The packaging materials are based on the principle of cradle-to-cradle design, are non-toxic, and decompose into natural substances at the end of their lifecycle. At the themed island titled Smart Materials, experts from Material Stories will answer questions and provide detailed information.
Brands and design
Successful brands are characterized by consistent communication, especially in the design of the communication on the packaging of the goods offered. A coherent brand experience and design that contributes to the user’s sense of his or her individuality enable companies to identify and retain target groups. However, consumers have become more critical, applying social commitment, sustainability, and authenticity as key yardsticks. These developments provide good opportunities for niche products offering persuasive alternatives to existing products, such as chocolate enriched with antioxidants, personalized pasta boxes, or dietary supplements that communicate via an app. The designers at Markenliaison will demonstrate the best ways for smart brands to engage with this trend.
Speech series “Future Packaging Design”
The theme of Future Packaging Design is focused on intelligent packaging and forms of sustainability. On September 27, 2016, four 20-minute presentations at PackBox (Hall 3A, booth 3-315) will deal with visionary design concepts:
Speech 1 | 3:20 p.m. to 3:40 p.m.
Digital Packaging – The Future is Today!
Industry 4.0, the Internet of Things, smart packaging – these are the components of tomorrow’s packages. Digitalization offers much potential for innovation and true added value. In what direction will packaging develop, and what do customers expect?
Speakers: Karel Golta, Founder and Managing Director at Indeed, Hamburg / Miriam Krechlok, Head of Corporate Identity at rlc | packaging group brandpack GmbH, Hamburg
Speech 2 | 3:40 p.m. to 4:00 p.m.
Smart Materials – New Packaging Ideas through Design
The increasing digitalization of our society is having a great effect on the way we live and behave. Based on samples of current projects from the world of packaging design, the speaker will explore the latest developments in materials and the potential of technology transfer.
Speaker: Aart van Bezooijen, Material Stories, Hamburg
Speech 3 | 4:00 p.m. to 4:20 p.m.
Brands between Visions and Values | Brand Design between CSR and Visions of Usability – New Values for Brands
What do users expect? What requirements do companies have? Which trends define the market? What types of packaging can we justify without harming the environment? What is the best way to combine it all?
Speaker: Diana Friedrich, Managing Director of Markenliaison, Munich
Speech 4 | 4:20 p.m. to 4:40 p.m.
Touch Points – Holistic Concepts for the Retail Industry
In the western world the level of consumer saturation is enormous. We have more stores and online shops than we need. To sell their products successfully, companies must differentiate themselves clearly from their competitors.
Speakers: Prof. Philipp Teufel, Professor of Retail Design at Düsseldorf Technical University / Tim Sluiters, Founder of nexd communication agency
The Forum for Design Knowledge and the speech series were initiated by bayern design in cooperation with NürnbergMesse. The Bavarian State Ministry for the Economy and Media, Energy and Technology is sponsoring bayern design’s participation in FachPack 2016 in an effort to drive the Bavarian design sector.