Design from Bavaria. bayern design at EXPO Milan 2015
29. September 2015
Nuremberg/Milan. – At EXPO Milan 2015, bayern design will present Smart Innovation – Design from Bavaria, a showcase of unique solutions, ideas for sustainable design, and future-oriented approaches to design, all originating in Bavaria. A film about Neue Sammlung – The International Design Museum and a panel discussion will complement the exhibition. bayern design will host these events during Bavarian Culture Week (October 5 through 11), organized by the Bavarian State Ministry of Economic Affairs and Media, Energy and Technology and taking place in the outdoor area of the German pavilion. The exhibition will be inaugurated by Ilse Aigner, Bavarian State Minister for Economic Affairs and Media, Energy and Technology and Deputy Prime Minister, on October 5. According to Aigner, “More than ever, a company’s success depends on its providing innovative products and services. Design is a driver of innovation and, thus, a decisive factor in the process of value creation. EXPO Milan 2015 offers a unique opportunity to show an international audience that design made in Bavaria can help save resources and increase sustainability.”
Smart Innovation – Design from Bavaria
Design plays a key role in Bavaria: It is a linking element among interdisciplinary topics, it has the power of innovation, and to a significant extent it drives the growth of the Bavarian creative sector. Design from Bavaria provides answers to questions relating to ecology and society and, thus, contributes to sustainably improving the quality of life.
Smart Innovation – Design from Bavaria will focus on the key tasks of design and will demonstrate ways for designers to assume responsibility. One good example is the design study on the Swirl-On-The-Go-Laundry-System developed by designaffairs, a non-electrically powered washing machine that could improve living conditions in developing countries to a significant extent. Other examples include studies titled Keysteps – Basic Information for Refugees and Transforming Space carried out at Munich Technical University and Rosenheim University, respectively. Both studies deliver design solutions to these two key questions facing modern society: What is the best way to provide refugees with information? How can buildings that already exist be adapted to meet the challenges of demographic change?
Design made in Bavaria stands for innovation. Designers are tasked with merging new technologies originating in industries including IT, robotics and others, and in the media to create new applications. The installation Robochop devised by designers Clemens Weisshaar and Reed Kram shows how individual manufacturing orders can be transmitted directly to industrial robots. Icaros, a device developed by Hyve, combines exercise with a unique virtual-reality flight experience. The Dew Drops lamps designed by Ingo Maurer are a mix of minimalist design and innovative illuminants made of transparent plastic foil fitted with myriad LEDs.
Partners and platforms from Bavaria who will participate in Smart Innovation – Design from Bavaria include AMD Akademie Mode & Design, Büttenpapierfabrik Gmund, Designgruppe Koop, Dynamify, Electrolyte, Hochschule Hof, Markus Bischof Produktdesign, MVG Münchner Verkehrsgesellschaft, NavVis and TUM Create, TUM Visio.M et al. In addition, the Bavarian State Prize for Young Designers will be presented on the occasion of the design exhibition. Key design institutions and design projects will be marked on a map of all Bavarian government districts. Hence, Smart Innovation – Design from Bavaria will offer varied insight into the Bavarian design landscape.
To emphasize the Bavarian Culture Week’s focus on design, on Sunday, October 11 at 5:00 p.m. a panel discussion on Smart Innovation – Design from Bavaria will be hosted at the German pavilion. In addition to complementing the design exhibition, the event will allow participants a glimpse into the future and will deal with the role of design when it comes to assuming society’s pressing tasks. In what way do designers contribute to answering society’s imperative questions? What examples exist? What is smart innovation? Why is the role of design so essential in the process of innovation? Do people still have visions of the future? How will we shape the future?
Potential answers to these and other questions will be discussed by the members of the panel:
• Dr. Angelika Nollert, Director of Die Neue Sammlung - The International Design Museum, Munich
• Andreas Koop, founder of designgruppe koop and organizer of the Stadt.Land.Schluss conference, Rückholz/Allgäu
• Prof. Kilian Stauss, founder of stauss processform, Munich
The discussion will be moderated and illustrated on site by Italian designer Alessio Leonardi, a professor of visual communication at HAWK Hochschule für angewandte Wissenschaft und Kunst Hildesheim/Holzminden/Göttingen.