bayern designs 30th anniversary
06. July 2017
bayern design, international design competence center and organizer of Munich Creative Business Week (MCBW), celebrated its 30th anniversary on July 5, 2017. The event followed the motto “Design. Business as unusual.” and took place in the festive ambiance of Faber-Castell Castle in Stein near Nuremberg. Approximately 250 invited guests from the design, architecture and political sectors enjoyed the opportunity to discuss the future of design. Franz Josef Pschierer, State Secretary at the Bavarian State Ministry for Economic Affairs and Media, Energy and Technology, sent bayern design his congratulations on its anniversary and emphasized the importance of design as an economic factor: “In the future, design solutions increasingly will be characterized by digital interconnectivity and a similar approach must be taken to Artificial Intelligence. Innovations must be dressed in good design to enable users to understand and experience the products. Designers generate added value beyond technology and in this way they bridge the divide between mere technological advances and people.”
bayern design – the ceremony
At the venue, guests were welcomed by host Charles Graf von Faber-Castell who commemorated the founding of bayern design by his father Anton W. Graf von Faber-Castell 30 years ago at Faber-Castell Castle. The welcome addresses by Dr. Klaus-Peter Potthast, Director of the Department of Digitalization and Media at the Bavarian State Ministry of Economic Affairs and Media, Energy and Technology, and by Harald Riedel, Financial Officer and Treasurer of the City of Nuremberg, both of whom represented the political sector, were followed by a design-centered dialog between Dr. Silke Claus, Managing Director of bayern design GmbH, and Rolf Schifferens, Chairman of bayern design forum e. V. and Member of the Management Board of Faber-Castell AG. Hans-Hermann Ueffing, Treasurer of bayern design forum e. V. and Managing Director of TÜV Rheinland LGA Beteiligungs GmbH, gave an entertaining overview of bayern design GmbH’s milestones, emphasizing LGA’s key role in the early years.
The highlight of the festivities at Faber-Castell Castle was a presentation titled “Weltentwerfen” in which Prof. Dr. Friedrich von Borries of Hochschule für Bildende Künste Hamburg provided an outlook on the future of design. Prof. Dr. Borries detailed the requirements of good composition in design and architecture. Thereafter, designer Stefan Diez of Munich (Diez Office), entrepreneur Ursula Schelle-Müller (Motel One Group), and Dr. Dirk Weiss (Roland Berger) discussed the future relevance of the design sector with Prof. Dr. Borries and Dr. Claus.
To the sound of “Ode an die neue Form”, a musical performance arranged specifically for the event by Konstantin Landuris Studio, guests strolled from the ballroom to the terrace for a get-together.