bayern design presents young Bavarian labels in Hong Kong
24. November 2016
Nuremberg/Hong Kong. – The bayern design competence center will present promising young designers and labels from throughout Bavaria in an exclusive sales exhibition in Hong Kong titled German Design Spirit. Smart Brands from Bavaria. Products will include smart accessories, interior furnishings and lifestyle items, jewelry, and fashion creations. The designers and labels have been selected by bayern design; the presentation is sponsored by the Bavarian State Ministry for the Economy. This exhibition will provide talented young professionals with a unique opportunity to test their products’ entry into the market in one of the most fascinating metropolises in Asia. In addition, bayern design will display pieces by Bavarian design icons including Faber Castell, Nachtmann, Nils Holger Moormann, Puma, Rosenthal and Sigllicht, drawing the attention of local visitors to the strengths of Bavaria as a design site. The sales exhibition and the works of the design icons can be viewed from November 25 through December 25, 2016 at PMQ, the hottest creative hub in downtown Hong Kong.
German Design Spirit. Smart Brands from Bavaria
bayern design selected the participating designers and labels based on four criteria: innovation, sustainability, convincing aesthetics, and suitability for introduction to the global market.
The young designers and labels to be introduced as part of German Design Spirit. Smart Brands from Bavaria include ad:acta, a label originating in Unterhaching which will present fine products made of upcycled leather, and product designer Alisa Ehrlicher from Neustadt near Coburg with her clever combinations of wood and porcelain. In addition, einfachLeben, a Nuremberg-based project for people with disabilities will showcase individualized lamps and bags. Designer Jonas Hansen of Munich will present his latest furniture creations. LÍNCHÌMÙ, the LED lamp developed by Konstantin Landuris Studio of Munich, is a perfect example of sustainable design. KUNI, another label originating in Munich, has reinterpreted and extended the global coloring book trend to include postcards, posters, and books that come with instructions for users on how to become creative and make their own pictures of Munich. Mantelmanufaktur of Nuremberg creates highly durable all-weather jackets and coats. The stylish footwear produced by nat-2 of Garching-Hochbrück ideally blends traditional craftsmanship and modern fashion design. Surprising and practical solutions for home interiors will be presented by furniture design label njustudio of Coburg. Pschibl für Alle of Munich will exhibit extravagant jewelry made of polypropylene.
All designers and labels selected for German Design Spirit. Smart Brands from Bavaria are sponsored by the Bavarian State Ministry for the Economy. Two other Munich labels, Nyani and Mei-schee, and their products bringing local Bavarian color to Hong Kong with a wink, will round out the exhibition.
Design originating in Bavaria
What makes Bavaria such a distinguished site for design? Creativity is only one pillar on the foundation of good design. Good design also requires craftsmanship and an open environment where there is financial support. This is why Bavaria and its unique economic power provide an exciting home for design.
Companies and brands from Bavaria – such as the design icons Faber Castell, Nachtmann, Nils Holger Moormann, Puma, Rosenthal and Sigllicht shown at PMQ in Hong Kong – can rely on the highly creative and talented potential of local residents because the state is an outstanding nurturer of creative minds. According to studies conducted by the EU Commission, the Metropolitan Region of Munich has the strongest cluster in the creative industry in the EU, preceded only by Paris and London.
In turn, with their strong skills in crafts and cutting-edge production technologies, the companies make Bavaria a highly attractive site for designers. Here, they can find the right manufacturing partners to put their visionary ideas into practice.
Continuous demand from abroad for design made in Germany combined with the coveted level of education offered at Bavarian universities and the state’s proximity to target markets throughout the EU make Bavaria a premium site for companies and designers from Germany and abroad. Thus, it comes as no surprise that the largest design event for designers and contractors, Munich Creative Business Week (MCBW), has become established in Munich.