bayern design to trail the Butterfly Chair in Argentina
Conceived in 1938 by Argentinian designer Jorge Ferrari-Hardoy, the Butterfly Chair is one of the most prominent design items originating in Buenos Aires. To this day, many Argentinian designers differentiate themselves from their peers around the world, mainly in the lighting, living and typography segments. Buenos Aires was designated a City of Design by UNESCO in 2005 and has carried this title ever since.
bayern design will seize the opportunity to establish contacts in Latin America on behalf of the Bavarian design sector. Dr. Silke Claus, Managing Director of bayern design, will visit the Argentinian capital from September 10 to 17, 2016. Several bilateral meetings with top-caliber representatives of the corporate and the research sector will be on her agenda. In addition, Dr. Claus will give two speeches about the innovative and economic power of Bavaria and will visit the region’s key design centers, industrial associations and universities as well as the German-Argentinian Chamber of Industry and Commerce in Buenos Aires that is planning an exchange between design, research and companies to broaden the horizon for technology, innovation and competitiveness.
Dr. Claus will end her seven-day tour at the 2016 Argentina Forum, a conference aimed at fostering foreign direct investments in Argentina and presenting the country’s potential as a growth market.