MCBW's program of 2022 is online
24. February 2022
Today bayern design is announcing specifics of the program for Munich Creative Business Week (MCBW), the largest design event in Germany. With the theme "Moving Horizons", this year’s edition of MCBW will take place in May. Close to 100 analog, hybrid, and digital exhibitions, conferences, streams, workshops, and webinars will address fans and experts in the field of design. MCBW 2022 will be implemented in cooperation with large renowned companies and well-known local heroes. One of the highlights will be an interactive show revolving around the theme "Moving Horizons". The 38 meter long installation made up of 12 swings will be set up on May 3 at the MCBW Public Space on the lawn in front of Alte Pinakothek. The show will invite the public to “move horizons.”
Flexibility in changing times – Moving Horizons
Organized by bayern design, the state of Bavaria’s center for design competence, the upcoming MCBW about "Moving Horizons" will address society’s situation today where one thing – flexibility – is more present and more in demand than ever before. Challenges, including climate change and the COVID-19 crisis, have redefined the framework in many areas of our lives. Some of these remain uncertain. We now have to move, orient ourselves, and work within these frameweoks. Nadine Vicentini, managing director of bayern design and organizer of MCBW, emphasizes: “Design can shift horizons. Practically speaking, design surprises us with solutions for new standards in virtually all areas of our lives. This will be highlighted during MCBW 2022.”
Moving Horizons swing installation
Developed exclusively for MCBW by Studio OHA, the swing installation set up on the lawn facing Alte Pinakothek will be an absolute eyecatcher. The installation has been designed to pick up on the "Moving Horizons" theme in a spectacular way. The intention of this attraction is to sensitize people to a new lifestyle which has been amplified even further by the pandemic and other crises: uncertainty with regard to shifting standards, and the need and opportunity to act flexibly within these standards. The installation offers playful ways to move horizons. As well as being a state in which the fixed line of the horizon is juxtaposed with the user’s self-perception, swinging is a decelerating, light-hearted activity that builds the courage and confidence necessary to embrace new concepts. Big and small discoverers wanted!
The MCBW 2022 program
Global Design Talk is a new item on the MCBW agenda. This series of events being hosted in cooperation with Arctic Design Week will be presented in a special Munich Edition. In three rounds, Päivi Tahkokallio, former president of the Bureau of European Design Associations (BEDA), and her guests from diverse industries will discuss topical matters including climate change and circularity – live at the ARRI movie theater. Several workshops will support companies with their first steps towards sustainability and circular thinking. MCBW Talk & Connect, another speaking format that will be presented for the first time in 2022, will highlight the "Moving Horizons" theme in five brief inspirational speeches. A recurring favorite will be MCBW Designwalk where design aficionados can take a ten-station tour through Munich’s popular Glockenbachviertel district. Either alone or in a guided group, participants will discover exciting works by young designers at selected design shops. Two transparent MCBW Pop-Ups will provide fascinating insights into the world of design to passers-by short of time. As part of MCBW Designkino, six selected design films will be available for streaming digitally throughout the entire week.
Participating MCBW partners include COBE, KMS Team, Ingo Maurer, Phoenix, Die Neue Sammlung – The Design Museum, Kunstareal München, Calligaris Flagship Store, Schnitzer&, User Interface Design, and Verein Innovation 4.X M. Together with many other participants they will host compelling events relating to the entire bandwidth of industry-related topics including patent law, film technology, digital education for children, retail performance, new work, self-marketing, mobility, recruiting, and many more. Other distinguished supporters include Google, Steelcase, Vitra, HENN Architekten, and Munich Urban Colab (UnternehmerTUM). Finally, the BMW Group has again been supporting MCBW as a sponsor and partner from the outset.