The Structure

bayern design is made up of bayern design GmbH and its supporting organization, bayern design forum. bayern design GmbH is responsible for and assumes the operation of the business. bayern design forum provides networking and sponsorship to bayern design GmbH and is open to membership by partners.

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bayern design GmbH

bayern design GmbH was founded in 2001 by the Bavarian Ministry of Economic Affairs, Regional Development and Energy and to a large extent is sponsored by it. bayern design forum and the City of Nuremberg also contribute funds.



bayern design forum

bayern design forum was founded in 1987. Its members include corporations, agencies, trade chambers, associations and freelancers. The chairman of bayern design forum represents bayern design forum at bayern design.


Executive committee

Chairman bayern design forum e. V.

Rolf Schifferens

CEO Durable Hunke & Jochheim GmbH & Co. KG

Deputy chairman bayern design forum e. V.

Markus Hoffmann

Board Member and Senior Vice President Leonhard Kurz Stiftung & Co. KG

Secretary bayern design forum e. V.


Rolf Keller

Boardmember NürnbergMesse Group

Treasurer bayern design forum e. V.


Wolfgang Bastert

CEO ImmoBa GmbH & Co. KG "Werk Eins"


Managing Director

Nadine Vicentini has taken over the management of bayern design GmbH, the competence center for design of the Free State of Bavaria and the organizer of the Munich Creative Business Week (MCBW), on April 1, 2021. After a Master of Arts in Media, Communication & Cultural Studies at the University of Roskilde (DK), she held various professional positions at renowned design and architecture firms.


  • MCBWMunich Creative Business Week

Member of

  • DTDeutscher Designtag
  • BEDABuro of European Design Associations
  • GDNGlobal Design Network