Leading international event
MUNICH CREATIVE BUSINESS WEEK (MCBW) is the largest design event in Germany and an international showcase for the creative and design sectors in Bavaria. For nine days, the MCBW platform provides companies and designers across disciplines with opportunities to introduce themselves to professionals and to the broad public interested in design.
Organizers and sponsors
MCBW is organized by bayern design GmbH and sponsored by the Bavarian State Ministry for Economic Affairs, Regional Development and Energy, and the City of Munich. As partners, BMW Group, Steelcase, and Ströer provide substantial support to the event.
Based on the leitmotif Design connects, MCBW is divided into two programs: CREATE BUSINESS! for professionals, and DESIGN SCHAU! for all others who have an affinity with design. MCBW is a forum for creating inspiring design experiences, transferring knowledge, discussing trends and the latest innovations, and establishing contacts and thus facilitates full immersion into the world of design.
MCBW emphasizes its conceptual-contextual orientation by changing its themes in line with society’s major trends: Based on the background of debates about COVID-19, climate change, and exiting from nuclear and fossil-fuel energy, Shaping futures by Design will be the focus of MCBW 2021 because good design drives the future.
As MCBW 2021’s cooperation partner, designaustria plans to make the close ties between Bavaria and Austria more visible and to intensify and cultivate these ties with the goal of expanding the excellent neighborly relationship. The Landshut region in Lower Bavaria will continue its regional partnership with MCBW in 2021.
Become a program partner
Companies, agencies, and designers opting to become program partners have the opportunity to complement MCBW 2021 with their own events, exhibitions, and campaigns and to become part of this design week. Those interested in becoming partners can find more information and can register their events on the MCBW website.