Thinking out of the Box: Service Design as a Factor for Success in a Digitalized World
29 June 2017IHK Regensburg für Oberpfalz/Kelheim, D.-Martin-Luther-Str., 12 93047 Regensburg, Raum Regensburg
17:00 to 19:30
Digital times call for innovative business models and new services to enable traditional companies to hold their own in the market.
In cooperation with IHK Regensburg für Oberpfalz / Kelheim, bayern design will host the Design Forum for Entrepreneurs titled Thinking out of the Box: Service Design as a Factor for Success in a Digitalized World to illustrate the process of service design which is closely linked with digitalization.
The speakers will discuss approaches to service design to tap new business segments methodically. Also, they will demonstrate why these approaches have gained acceptance beyond design as tools for establishing a service culture in companies. Participants will learn about the advantages, limitations, and opportunities of service design for SMEs.
5:00 p.m. Adress of welcome and introduction by Thomas Genosko (IHK Regensburg) and Dr. Kilian Steiner (bayern design)
5:10 p.m. From manufacturing business to providing solutions - service design as a strategic factor of success (Annika Hertz-Schlag, Service Works)
5:40 p.m. Service design - an opportunity to optimize your customer centered services in B2B business (Michael Steingress, More than Metrics GmbH)
6:30 p.m. Best practice: Zentrales Fundbüro - about the development of the first meta search engine for lost-and-found in the world. (Markus Schaarschmidt, getsteroo GmbH)
7:00 p.m. F&A with the speakers, Get-together
Moderation: Dr. Kilian Steiner, bayern design
Admission is free but subject to registration.
The event is sponsored by the Bavarian State Ministry for Economic Affairs and Media, Energy and Technology.
Service designer Annika Hertz-Schlag is a partner at service design consulting agency service works in Cologne. Her work for companies, municipalities and institutions focuses on the implementation of a service culture, on qualitative user research, the field-oriented design of services and product-service systems, and the establishment of customer-oriented behavior in customer service teams.
Michael Steingress is the Business Developer & Head of Cooperations at More than Metrics, an Innsbruck-based company that develops software tools for service designers. Steingress lectures on service design at universities and regularly conducts workshops on service design thinking and doing.
Markus Schaarschmidt is the founder and developer of the start-up Zentrales Fundbüro. He discovered his affinity to all things technical at an early age. After completing training in computer science with a focus on application development, his ambition to start an enterprise materialized during his studies in computer science. Zentrales Fundbüro is the first meta search engine for lost property and the world’s largest online lost-and-found in the world.