Think green – sustainable design as corporate strategy
7 November 2017Porzellanikon, Werner-Schürer-Platz 1, 95100 Selb
In its third edition, the Talk at Porzellanikon event in Selb will deal with sustainable design as corporate strategy.
Most German porcelain factories have long since started to think green when it comes to raw materials, technologies, production and recycling. Sustainability was a topic of much discussion long before landfills and ocean started to overflow with waste. The shift in the minds of consumers is becoming increasingly apparent and a decisive factors for people’s shopping behavior. Production and recycling are fixed parameters for factories, and employees are encouraged to make proposals for improvement in this field.
Design determines whether or not a product prevails in the market
However, companies also focus on other issues: How can we communicate the longevity of our products? How should packaging for shipment be designed so that, if presented, it attracts customers in the stores? What impetus from research can be taken into consideration for product design?
From dinner sets and decorative items for homes to tableware for the gastronomy, hospitality or catering sectors – designer shape design. Design plays a key role in the acceptance and long-term assertion of products in the market. Because modern designers focus their work on a new triad of use/function, look and feel, and sustainability, they have become a crucial element of environment - and resource-conscious corporate policies.
Sustainable design as the basis for corporate strategies
Sustainable design as the basis for corporate strategies will be the topic of the 3rd edition of Talk at Porzellanikon involving representatives of bayern design GmbH and of Porzellanikon – Staatliches Museum für Porzellan.
Representatives of the industrial sector, academia and the retail industry are invited to join the Talk at Porzellanikon event on November 7, 2017 at the auditorium of Porzellanikon in Selb. Led by Dr. Silke Claus, Managing Director of bayern design GmbH, and Wilhelm Siemen, Director of Porzellanikon, the discussion will include the diverse aspects and facets of the topic which is highly relevant not only to the porcelain industry.
- Prof. Dipl.-Ing. Dr. Wolfgang Wimmer, Leiter des Forschungsbereichs ECODESIGN, Technische Universität Wien
- Simon Betsch, Managing Partner und Director Brand Strategy KMS TEAM
- Peter Désilets, Vorstand, pacoon GmbH
- Lisa Keller, Senior Designerin KAHLA/Thüringen Porzellan GmbH, Kahla
Talk at Porzellanikon is sponsored by the Bavarian State Ministry for Economic Affairs and Media, Energy and Technology.