Sustainable strategies in brand and design development
11 May 2017Einhell Germany AG, Wiesenweg 22, D-94405 Landau/Isar
17:00 to 19:30
How do companies maintain a competitive edge and tap into new markets in a dynamic world?
Strategic and field-tested everyday approaches will be at focal points of the Entrepreneurs’ Forum Design initiated by bayern design and the Chamber of Trade and Commerce for Lower Bavaria (IHK Niederbayern) which will be held at the premises of renowned tool manufacturer Einhell Germany AG. Innovative design methods and processes for developing brand images continuously and sustainably will be presented and analyzed.
Based on his design activities for Einhell Germany AG for the past ten to 15 years, Thomas Ellerstorfer, Managing Director of Duo Design GmbH, will discuss the changes resulting from growing brand awareness. Furthermore, he will illustrate the dynamic correlations between design and brand and how they influence one another.
How do successful brands manage to develop in a fast-paced, digital world with growing user demands? According to Sebastian Degenhart, designer, industrial engineer, filmmaker and founder of the Serious Business agency for strategic design and brand development, brands benefit from every interaction with users. Thus, the (user experience) design of a product or service contributes substantially to the brand experience. The interplay of creativity and strategy becomes part of the perception of corporate culture.
5:00 p.m. Welcome address by Dr. Markus Thannhuber of Einhell Germany AG, Erich Doblinger of IHK Niederbayern and Dr. Kilian Steiner of bayern design GmbH
5:10 p.m. 'Design as a Tool for Brand Development?', Thomas Ellerstorfer, Managing Director of Duo Design GmbH
6:10 p.m. 'Branding by doing', Sebastian Degenhart, founder of Serious Business
7:00 p.m. Knowledge sharing and refreshments
Participation in the event is free but subject to registration due to the limited number of spaces.
The event is sponsored by the Bavarian Ministry of Economic Affairs and Media, Energy and Technology.