Munich Creative Business Week 2016
09:00 to 20:00
20 to 28 February 2016
From February 20 to 28, 2016, Munich will become the capital of design as bayern design presents Munich Creative Business Week (MCBW), the largest event of its kind in Germany for designers and consumers. The claim of MCBW 2016 will be Design Connects Visions for the Economy, a claim that connects because design builds bridges. Design has the potential to convert many small and large ideas and concepts into one. The connection between design and the economy is the key to bold innovations.
Design and the economy benefit from each other
Communication requires interaction – which is becoming more and more digital. Users of the digital world increasingly are helping shape and inspire brands, companies and societies. The symbiosis of imaginative professionals and business experts leads to the creation of the new products, services, technologies and entire work worlds that make life worth living. Design and the economy complement and foster each other and help enhance the conditions of everyday life. They benefit from each other!
MCBW 2016 will concentrate on future markets including healthcare, urban planning, recreation, retail and shopping, mobility and education at the interface with these fields of design:
- Digital Lifestyle
- Industry 4.0
- Mobility and Urbanity
- Communication and Brands
- A program of unexpected moments
Inspiration and innovation for visitors
MCBW is an open platform for creative products, so not all events during MCBW 2016 will follow the Design Connects Visions for the Economy theme. For the fifth time, MCBW’s multi-facetted program will provide inspiration and innovation for trade visitors and design aficionados and will include many unexpected moments.
The following questions have great potential for companies and designers across disciplines:
- What concepts and materials are required to make products and services that meet universal requirements and at the same time satisfy the desire for uniqueness and localization?
- How can politics and the economy be made more aware of the relevance of design as a key factor for global competition?
- What is the role of design in the increasing interconnectedness of people, technologies and digital systems? What demands must a future-oriented economy meet?