For Mavericks – Design Thinking, Part of Innovation Management
18 July 2017Industriecenter Obernburg (ICO) - Gästekasino Mainsite, Glanzstoffstraße 1, 63906 Erlenbach am Main
17:00 to 19:30
The speeches will be held in German.
More and more companies are contemplating the introduction of in-house innovation management, a branch undergoing more changes than any other discipline.
In cooperation with the Aschaffenburg Chamber of Commerce, bayern design will host the Forum for Entrepreneurs on design thinking in innovation management. Presentations and best practice examples will be used to highlight the advantages of using this approach as a creative process to generate ideas and handle complex issues. Among other topics, the event will focus on applying and implementing design thinking in the mid-market.
4:30 p.m. Registration and admission
5:00 p.m. Welcome words and introduction
Friedbert Eder (President of IHK, IHK Aschaffenburg), Dr. Kilian Steiner (bayern design)
5:10 p.m. Design Thinking: Chance or risk for the modern innovation management?
Prof. Alexander Czinki (Hochschule Aschaffenburg, Institute for Product Innovation and Innovation Management)
5:30 p.m. Thinking Design
Prof. Frank Georg Zebner (Hochschule für Gestaltung Offenbach am Main)
5:50 p.m. Design Thinking – Why the Mid-Market Shows more Elements of Silicon Valley than many Large Corporations
Simon Blake (launchlabs GmbH, Berlin)
6:20 p.m. Best practice: Zentrales Fundbüro - about the development of the first meta search engine for lost-and-found in the world
Markus Schaarschmidt (getsteroo GmbH, Frankfurt)
6:40 p.m. F&A with the speakers, get-together
Moderation: Dr. Kilian Steiner, bayern design
Admission is free but subject to registration.
Before the lectures start, up to 20 participants have the possibility to attend a workshop to learn about the methods and tools in Design Thinking:
3:00 - 4:30 p.m. Workshop: 'Design Thinking Insights'
Dipl.-Bw. (FH) Meike Schumacher, Prof. Dr. Wolfgang Alm (Hochschule Aschaffenburg, Information Management Institut)
Participation is subject to a seperate registration.
Registrations (closing date: 11.07.2017 / 12:00 a.m.)
Lectures only (5:00 - 7:30 p.m.)
Workshop & lectures (3:00 - 7:30 p.m.) the workshop was limitet to 20 participants max. ans is already booked out
The event is sponsored by the Bavarian State Ministry for Economic Affairs and Media, Energy and Technology.