DESIGN PERFORMANCE | 2017
8 to 14 March 2017Messegelände München, Eingang West, Foyer West, 81823 München Munich
09:30 to 18:00
Professional design offers new opportunities for predominantly crafted products and ensures the survival of time-honored companies. To be successful, from time to time businesses need to take an unconventional path when it comes to production methods and materials used. Young, innovative firms are becoming established, filling niches and securing their positions in the marketplace harnessing the interplay between craft and design in the value chain.
Curated by bayern design and implemented in cooperation with Gesellschaft für Handwerksmesse mbH (GHM), the exhibition combines Design connects – the Smart Revolution, the motto of Munich Creative Business Week (MCBW ), with that of the 2017 International Crafts Fair, Made in Germany. The Original. Provided by our Craftspeople. bayern design GmbH is the point of contact for companies and designers. It coordinates and supports all of the public design activities in the state, including MCBW. The programs implemented by bayern design GmbH are sponsored by the Bavarian State Ministry for the Economy and Media, Energy and Technology.
New impetus for crafts – from the design sector: Based on selected pieces of furniture, sports equipment and lifestyle items, the exhibition illustrates how professional design along with innovative materials and production processes can drive the development of products with novel functions and exceptional aesthetics. The exhibits will be staged in an impressive interactive manner, inviting visitors to look, touch, and test. In addition to renowned companies daring to take new roads, exhibitors include start-ups introducing unexpected concepts.