ADC Seminar „Corporate Design" Munich
18 to 19 May 2017KMS TEAM, Tölzer Str. 2C, 81379 München
10:00 to 18:00
Design is more than a pretty exterior. Design makes postures visible and organizes brands and markets. Design is authentic and credible because it maps an identity rather than an image. This is why design increasingly is becoming the leading discipline of our time.
The speakers at this seminar will introduce you to corporate design at the highest international level. They will discuss the interplay between text and images, how product design can take the lead, and which rules apply in the digital world. In addition, they will analyze principles of work based on their own and international cases, explain the respective background and compress it into tips you can implement in your own work.
- Paper and Corporate Design in Times of Digitalization
- Corporate Type – the Power of Individualized Corporate Fonts
- The Bundesliga. Integrated Branding for a Media Brand
- Digital Branding – the Special Features of the Digital World
- Branding for Start-Ups / Great Corporate Design on Small Budgets – Approaches for SMEs
The seminar has been designed to inspire communication designers and show them new ways to put their talent to work to provide clients with better consultation services rather than merely carry out instructions. Participants will be motivated to use their strengths in a more creative way and build a new self-concept.
Communication designers in diverse special disciplines with three or more years of professional experience who are looking for new input and insight, for ideas beyond their daily work, and for tips from seasoned professionals