Acquiring Customers in the Design Sector
25 April 2017bayern design GmbH, Luitpoldstraße 3, 90402 Nürnberg
10:00 to 18:00
bayern design Workshop
What methods and strategies – including for professional self-marketing, precisely planned contact and acquisition activities – make sense for product, communication and media designers? In bayern design’s workshop entitled Acquiring Customers in the Design Industry, Susanne Diemann will provide you with the right tools to master these challenges.
In a changing market, your creative company is compelled to adjust to competitors’ conditions and new distribution channels. To achieve sustainable business success, you need a credible profile, the right market and an acquisition strategy that fits your business.
As part of the workshop, players in the design sector will be provided with key tools for diverse methods of online and offline acquisition. You will learn what acquisition measures make sense for your specific business and how you can deploy the tools to acquire customers in a targeted manner.
Preparing thoroughly for meetings with potential clients is essential to professional customer acquisition. In the workshop, you will train several methods for addressing customers and will become versed in suitable argumentation strategies with effective arguments against pretexts and objections. In addition, you will be introduced to tools that help you be persuasive and market yourself professionally by addressing customers successfully.
After analyzing your own target groups, you will use an acquisition manual to prepare an individualized online and offline strategy for your future customer acquisition activities. Practical tips on how to generate orders and where to meet potential customers round off the workshop.
Acquiring Customers in the Design Industry addresses product, communication, interior, interface and media designers offering creative services as small entrepreneurs.
Susanne Diemann has been a freelance product and interior designer for 30 years. She develops sophisticated room concepts and interior decoration for corporate events and photo shoots. Her clients include companies in the corporate sector, magazine publishers, and advertising and PR agencies. Thanks to her many years of experience Diemann has bundled key design competences into topics for workshops for players in the creative sector. In 2008, Diemann started teaching factors for professional success in creative professions. In cooperation with diverse institutions, she gives presentations and workshops for founders, start-ups and individuals freelancing in the creative sector.
The Acquiring Customers in the Design Industry workshop is sponsored by the Bavarian State Ministry for Economic Affairs and Media, Energy and Technology.