Pop-up ++ Open Call mcbw 2027

In recent years, mcbw pub­lic space instal­la­tions have been pre­sent­ed at promi­nent loca­tions across Munich, includ­ing the Süd­wiese at the Alte Pinakothek, the Pinakothek der Mod­erne, the Propy­laea at Königsplatz, Vik­tu­alien­markt, HFF, Siegestor and HP8.

For the past four edi­tions, the Pub­lic Space has been locat­ed on the Süd­wiese at the Alte Pinakothek—one of Munich’s most pres­ti­gious and rarely acces­si­ble pub­lic spaces.Situated in the heart of the Kun­stare­al, sur­round­ed by muse­ums and the uni­ver­si­ty quar­ter, it wel­comes thou­sands of stu­dents, fam­i­lies, art lovers and vis­i­tors every day.

Vis­i­bil­i­ty
Your instal­la­tion is part of the mcbw pro­gramme – on dis­play in one of Munich’s most vibrant places.

Media reach
Pub­li­ca­tion in mcbw mag­a­zine, on social media, in press cov­er­age and in a video documentary.

Close col­lab­o­ra­tion
Reg­u­lar check-ins with bay­ern design ensure align­ment and con­tin­u­ous feedback.

Port­fo­lio Project
A real-life exhi­bi­tion project with a pub­lic launch – in terms of con­tent, design and logistics.

Our world is full of noise. The con­stant flood of incom­ing infor­ma­tion, stim­uli, and tech­nolo­gies is bat­tling for our atten­tion. The loud­er the noise, the hard­er it becomes to iden­ti­fy what real­ly matters.

SIG­NAL — NOISE explores how we can dis­tin­guish the sig­nal in a world full of noise. We call this abil­i­ty “per­cep­tu­al intel­li­gence.” It com­bines sen­si­bil­i­ty, empa­thy, intu­ition, and an under­stand­ing of con­text, help­ing us rec­og­nize what’s mean­ing­ful when data alone isn’t enough.

How can we sharp­en our per­cep­tu­al intel­li­gence instead of los­ing it in the noise? How do we design prod­ucts, tech­nolo­gies, and spaces that not only func­tion effi­cient­ly but also pro­vide clar­i­ty? And what role does design play when the great­est chal­lenge is not to gen­er­ate more infor­ma­tion, but to make the impor­tant sig­nals noticeable?

Design plays a cen­tral role, shap­ing per­cep­tion. It deter­mines what becomes vis­i­ble, guides atten­tion, pro­vides clar­i­ty, and trans­lates sig­nals into prod­ucts, spaces, ser­vices, and technologies.