MCBW START UP — Let´s move Business!

Alte Kongresshalle München
23. February 2016
12:00 – 21:00

Are you an entrepreneur on the lookout for the latest trends and topics? Would you like to network with designers? Are you looking for design consultation, or for partners or professional support for your business concept? Come to MCBW START UP, the platform for start-ups, companies and designers initiated by bayern design.

What future-oriented innovations can design make possible?

The fact that designers create alternative forms of sales, new business concepts and innovative products and promote sustainability requirements can be seen in today’s young entrepreneurs. Many start-ups and next-generation designers mostly are interested in designing the future and playing an active role. A collection of fashion items made of cork rather than leather, foldable solar textiles for ecologic expeditions, organic batteries made of sugar, services for small farmers in developing countries, creative projects involving refugees, or traditional household appliances – everything will be challenged. Pretty (plastic) casings no longer matter. Designers want transparency! Technology is explained rather than hidden. Products can do without myriad extra functions, they are resilient, can be disassembled and repaired. However, these results of a new mindset also require a new corporate culture!

Admission to all MCBW START UP events is free.



Design Coaching – How to screen your business!
Old Congress Hall, low annex
Tuesday, February 23, 2016, 10:00 a.m. – 5:00 p.m.

Start-ups in the design sector and companies with no design experience can book coaching sessions with the teams of the renowned design agencies N+P Industrial Design and IXDS. Products or business concepts will be analyzed with a view to their design performance and strategy (e.g., user experience, value proposition, product development, social impact).


Strategic Sourcing – How to approach cooperation!
Old Congress Hall, low annex
Tuesday, February 23, 2016; 10:00 a.m. – 5:00 p.m.

What options do start-ups have to win established companies as pilot partners? The team at diffferent GmbH strategy agency assists start-ups, answering questions, acting as a sparrings partner or searching for partners.


Workshops – Tools for founders!
Old Congress Hall, low annex
Tuesday, February 23, 2016; 12:00 p.m. – 3:00 p.m.

- Business planning (BayStartUp GmbH)
- Intellectual property (Wragge Lawrence Graham & Co. law firm)
- Crowdfunding (Startnext Crowdfunding GmbH)

Tuesday, February 23, 2016; 4:00 p.m. – 7:00 p.m.

- Business modeling tools (Strascheg Center for Entrepreneurship GmbH)
- Teambuilding (UnternehmerTUM GmbH)


The workshop rooms will be equipped by BigPowWoW – Workshop Hardware & Setups.


Creative Demo Night – Showcase your product!
Old Congress Hall, main hall
Tuesday, February 23, 2016; 5:00 p.m. – 9:00 p.m. (Admittance: 4:30 p.m.)

Be inspired at this key start-up product and concept show for creative people and organizations! Representatives of 40 start-ups and professional agencies as well as young professional designers from Germany and the Netherlands will present their business models or hands-on innovations. All of them are motivated to make a difference! Trade visitors and all other people interested in design will have the opportunity to talk to the exhibitors to receive an overview of the latest trends and topics of creative young professionals and start-ups.


Marketplace – How to start your own business!
Old Congress Hall, main hall
Tuesday, February 23, 2016; 5:00 p.m. - 9:00 p.m. (Admittance: 4:30 p.m.)

A marketplace for consulting and orientation will be organized during Creative Demo Night. Our partners will inform founders and young entrepreneurs about their broad portfolios of support and training tools.

Partners: Allianz deutscher Designer AGD e.V., diffferent GmbH, IHK München/Start-up Unit, Wragge Lawrence Graham & Co. law firm, Munich Startup, and Startnext Crowdfunding GmbH


MCBW START UP will be followed by a musical performance of Bam Bam – The Mechanical Sequencer in a relaxed atmosphere from 9:00 to 10:00 p.m.


Sponsor: SMG Standortmarketing-Gesellschaft Landkreis Miesbach GmbH
Promoter: Bavarian State Ministry of Economic Affairs and Media, Energy and Technology