MCBW START UP — Let´s move Business!

Alte Kon­gresshalle München
23. February 2016
12:00 – 21:00

Are you an entre­pre­neur on the look­out for the lat­est trends and top­ics? Would you like to net­work with design­ers? Are you look­ing for design con­sul­ta­tion, or for part­ners or pro­fes­sion­al sup­port for your busi­ness con­cept? Come to MCBW START UP, the plat­form for start-ups, com­pa­nies and design­ers ini­ti­at­ed by bay­ern design.

What future-ori­ent­ed inno­va­tions can design make possible?

The fact that design­ers cre­ate alter­na­tive forms of sales, new busi­ness con­cepts and inno­v­a­tive prod­ucts and pro­mote sus­tain­abil­i­ty require­ments can be seen in today’s young entre­pre­neurs. Many start-ups and next-gen­er­a­tion design­ers most­ly are inter­est­ed in design­ing the future and play­ing an active role. A col­lec­tion of fash­ion items made of cork rather than leather, fold­able solar tex­tiles for eco­log­ic expe­di­tions, organ­ic bat­ter­ies made of sug­ar, ser­vices for small farm­ers in devel­op­ing coun­tries, cre­ative projects involv­ing refugees, or tra­di­tion­al house­hold appli­ances – every­thing will be chal­lenged. Pret­ty (plas­tic) cas­ings no longer mat­ter. Design­ers want trans­paren­cy! Tech­nol­o­gy is explained rather than hid­den. Prod­ucts can do with­out myr­i­ad extra func­tions, they are resilient, can be dis­as­sem­bled and repaired. How­ev­er, these results of a new mind­set also require a new cor­po­rate culture!

Admis­sion to all MCBW START UP events is free.



Design Coach­ing – How to screen your business!
Old Con­gress Hall, low annex
Tues­day, Feb­ru­ary 23, 2016, 10:00 a.m. – 5:00 p.m.

Start-ups in the design sec­tor and com­pa­nies with no design expe­ri­ence can book coach­ing ses­sions with the teams of the renowned design agen­cies N+P Indus­tri­al Design and IXDS. Prod­ucts or busi­ness con­cepts will be ana­lyzed with a view to their design per­for­mance and strat­e­gy (e.g., user expe­ri­ence, val­ue propo­si­tion, prod­uct devel­op­ment, social impact).


Strate­gic Sourc­ing – How to approach cooperation!
Old Con­gress Hall, low annex
Tues­day, Feb­ru­ary 23, 2016; 10:00 a.m. – 5:00 p.m.

What options do start-ups have to win estab­lished com­pa­nies as pilot part­ners? The team at diff­fer­ent GmbH strat­e­gy agency assists start-ups, answer­ing ques­tions, act­ing as a spar­rings part­ner or search­ing for partners.


Work­shops – Tools for founders!
Old Con­gress Hall, low annex
Tues­day, Feb­ru­ary 23, 2016; 12:00 p.m. – 3:00 p.m.

- Busi­ness plan­ning (BayStart­Up GmbH)
— Intel­lec­tu­al prop­er­ty (Wragge Lawrence Gra­ham & Co. law firm)
— Crowd­fund­ing (Start­next Crowd­fund­ing GmbH)

Tues­day, Feb­ru­ary 23, 2016; 4:00 p.m. – 7:00 p.m.

- Busi­ness mod­el­ing tools (Strascheg Cen­ter for Entre­pre­neur­ship GmbH)
— Team­build­ing (Unternehmer­TUM GmbH)


The work­shop rooms will be equipped by Big­Pow­WoW – Work­shop Hard­ware & Setups.


Cre­ative Demo Night – Show­case your product!
Old Con­gress Hall, main hall
Tues­day, Feb­ru­ary 23, 2016; 5:00 p.m. – 9:00 p.m. (Admit­tance: 4:30 p.m.)

Be inspired at this key start-up prod­uct and con­cept show for cre­ative peo­ple and orga­ni­za­tions! Rep­re­sen­ta­tives of 40 start-ups and pro­fes­sion­al agen­cies as well as young pro­fes­sion­al design­ers from Ger­many and the Nether­lands will present their busi­ness mod­els or hands-on inno­va­tions. All of them are moti­vat­ed to make a dif­fer­ence! Trade vis­i­tors and all oth­er peo­ple inter­est­ed in design will have the oppor­tu­ni­ty to talk to the exhibitors to receive an overview of the lat­est trends and top­ics of cre­ative young pro­fes­sion­als and start-ups.


Mar­ket­place – How to start your own business!
Old Con­gress Hall, main hall
Tues­day, Feb­ru­ary 23, 2016; 5:00 p.m. — 9:00 p.m. (Admit­tance: 4:30 p.m.)

A mar­ket­place for con­sult­ing and ori­en­ta­tion will be orga­nized dur­ing Cre­ative Demo Night. Our part­ners will inform founders and young entre­pre­neurs about their broad port­fo­lios of sup­port and train­ing tools.

Part­ners: Allianz deutsch­er Design­er AGD e.V., diff­fer­ent GmbH, IHK München/S­tart-up Unit, Wragge Lawrence Gra­ham & Co. law firm, Munich Start­up, and Start­next Crowd­fund­ing GmbH


MCBW START UP will be fol­lowed by a musi­cal per­for­mance of Bam Bam – The Mechan­i­cal Sequencer in a relaxed atmos­phere from 9:00 to 10:00 p.m.


Spon­sor: SMG Stan­dort­mar­ket­ing-Gesellschaft Land­kreis Mies­bach GmbH
Pro­mot­er: Bavar­i­an State Min­istry of Eco­nom­ic Affairs and Media, Ener­gy and Technology